When a marketing company tells you they provide content marketing, make sure you understand exactly what they mean. Oftentimes, "content marketing" is just repackaged SEO service. We explain in this week's Law Firm Marketing Minute! Read More
Take the Legal Marketing Trends Survey! – LFMM 450
Take our Legal Marketing Trends survey! Our first edition of the report received a huge amount of feedback, and we're aiming to make the 2023 edition even bigger. Go to www.spotlightbranding.com/survey to participate! Read More
3 Lead Generation Strategies for Businesses – For Every Budget
This article was contributed by Samir Sampat, a Marketing and Events Associate with Smith.ai. Smith.ai’s 24/7 virtual receptionists and live chat agents capture and convert leads by phone, website chat, texts and Facebook. You can follow Smith.ai on Twitter, Facebook, LinkedIn and YouTube. You have a great business with quality products and services, but you’re still looking for ways to boost your lead generation. Read More
Implement Your Firm’s TikTok Strategy in 3 Easy Steps
According to our 2022 Legal Marketing Trends report, only 9% of law firms are on TikTok. We expect that number to jump for 2023, but if you haven't made it to the most popular social media platform in the world yet, there's still time to establish your presence. Here's how to make it happen: 1. Set up your account Duh. That one is pretty obvious, right? Setting up a profile is pretty easy, but you'll have to do Read More
Marketing to Find the Right Clients – LFMM 449
Marketing doesn't have to be about getting as many leads as possible. It can also be about getting the *right* leads. We explain on this week's Law Firm Marketing Minute. Read More
5 Simple Marketing Activities You Can Do Today!
If you're reading this and you run your own firm, chances are that marketing activities are typically the first things to go on the back burner when things get busy. Conversely, if you're reading this and you're the marketing person for a small firm, it can be easy to focus on your biggest initiatives and let smaller activities fall through the cracks. Here are a few small things you can do right now that can provide Read More
Go Where Your Audience Hangs Out – LFMM 448
Back in the day, you had limited options for where to place your ads with hopes that the majority of your audience would see them. Today with social media, you can get in front of nearly everyone AND provide more value in the process. We explain how on this week's Law Firm Marketing Minute. Read More
Before the Client Experience Comes the Audience Experience
Any article, presentation, or workshop dedicated to business marketing emphasizes one key topic: the customer experience (CX). While this is an important consideration when you’re planning a marketing strategy, it isn’t the only one. Audience experience (AX) also matters. Every business, from accountant services to law firms, has multiple audiences that include but are not limited to clients. One of the most Read More
093 – Revisiting LinkedIn with Angela Dunz
LinkedIn can be more than a social media platform. It can be a referral-nurturing, expertise-boosting business development tool that can help your firm's marketing strategy. This week, we chat with LinkedIn profile guru Angela Dunz about how to make your LinkedIn presence all that it can be. Want to learn more about Angela and get her help? Connect with her on LinkedIn! Read More
Marketing Is Often a 2-Person Job – LFMM 447
Marketing involves creativity, as well as strategic/analytical thinking. It's extremely rare to find a single person who can do both of those things exceptionally well, which is why it's important to make sure you supplement your marketing staff with another person or vendor who fills in their weaknesses. Read More
