Written as a follow-up to his bestselling book Duct Tape Marketing, John Jantsch’s The Referral Engine tackles the ever-present dilemma of how to attract prospects. The premise is simple yet powerful: educate people, and you won’t need to sell to them. Instead, you’ll use a combination of traditional and digital marketing to build a referral engine of happy clients and supportive partner businesses. Education Read More
5 Tips for Nurturing Your Referral Sources
This article was provided by our friends at The Million Dollar Solution, a coaching group for lawyers and finance pros helping firm owners tackle their marketing, talent management, work-life balance, and more. Learn more about The Million Dollar Solution by clicking here. There is a central truth to business: you are only as strong as your network. For many of us, the past three years have been spent working on Read More
Want to Improve Your Intake and Conversion Processes? Use Content!
Content marketing can be used for more than just marketing. Sure, it's designed to drive referrals and position you as the expert, but it can also help in other areas of your firm—specifically when it comes to making your intake process more efficient and improving your conversion rates. This blog doesn't even have to be very long because the correlation is simple. If you have a consistent content strategy, Read More
SEO Link Building Explained – LFMM 440
Link building is a scam, at least in the way it's sold to people like you. It doesn't require magic knowledge or any extra effort. You can build it into your own systems. We explain all of that and more on this week's Law Firm Marketing Minute. Read More
085 – Avoiding the Biggest Branding Pitfalls with Seth Erickson
What's your story? How do you avoid becoming a commodity? These are some of the biggest issues small firms face when it comes to their branding. This week, we're joined by Storify founder Seth Erickson to discuss what you can do to stand out from the crowd. Get the first chapter of Seth's book, How to Track Humans, and learn more about Storify at www.storifyagency.com/centerstage Read More
084 – Crafting a Purposeful Story with Tamika Bickham
Stories create connections! This week on Center Stage, we're joined by brand expert, consultant, and founder of TB Media Group Tamika Bickham to talk about how to craft a purposeful story (even if you don't think you're that interesting) and how to create great video content to help tell that story. Learn more about Tamika at www.tbmediagroup.com and connect with her on Instagram @tamikabickhamtv Read More
4 Tips for Making a Good First Impression with Your Audience
When it comes to high-risk situations like legal issues or your taxes, lawyers and financial pros need to establish trust with their audience very quickly. Otherwise, you risk losing business to a competitor that did so just a little bit better. Here are 4 ways you can easily make a good first impression and establish trust. 1. Have a great-looking website If people reach your website and find something Read More
Your Brand Is About These 2 Things – LFMM 438
Is your firm branding just a mascot or a caricature of what people think lawyers are? If so, that's okay, but it should be much more than that. We explain what we mean on this week's Law Firm Marketing Minute! Read More
083 – Unlocking the Power of Video with Robert Weiss
According to our 2022 Legal Marketing Trends Report, only 33% of law firms use video in their marketing strategy and early 2/3 of those who don't say they can't see the value in it. Our guest this week, Robert Weiss from MultiVision Digital, aims to help turn that around. Learn more about MultiVision Digital by visiting their website: www.multivisiondigital.com Read More
3 Benefits of Having an Interview Podcast
When we created Center Stage last year, we originally did so as a way to provide additional resources to our audience by bringing in outside perspectives, especially in areas where we weren't necessarily known as experts (systems and processes, HR, firm culture, etc.). But along the way, we saw more benefits pop up, especially as the show grew and gained traction. Admittedly, having an interview podcast requires a Read More
