What does your marketing message say about your firm? This week, we chat with Kate DiLeo about how to craft a marketing message that focuses on your audience and your firm's purpose. Check out Kate's new book, Muting the Megaphone, and see all the ways Kate can help your firm at www.katedileo.com Read More
Five Things That Are More Important Than Your Website SEO
At Spotlight Branding, we strongly believe that there is much more to digital marketing than search engine rankings. We’re honestly frustrated with the marketing industry because we’ve seen where the excessive focus on SEO has actually harmed small business owners and hurt their marketing. Let us be clear, SEO has a place in the marketing world. However, over the years online marketers have positioned SEO as Read More
Be the Loudest Person in the Room – LFMM 432
In this content-saturated world, the louder (more visible) you are, the more you'll be seen and heard. How do you do that without compromising integrity and still provide value to your audience? We discuss it in this week's episode. Read More
When Is the Right Time to Post Social Media Content?
Social media seems like a place where you can post whatever is on your mind and whenever the mood strikes you. While that might be the case for your personal Facebook or Twitter, your business account needs a more strategic approach. One part of that strategy is creating informative and relevant content that showcases your expertise and encourages people to click through to your website. The other part of that Read More
078 – Educating Your Audience with Attorney Karalynn Cromeens
Sure you can have the best lead generation marketing in the world, but if you're not doing anything to nurture and educate your audience, they'll go elsewhere. Attorney Karalynn Cromeens has done an excellent job of incorporating the educational side of her firm into her marketing, and she joins us this week to talk about how she did it. Learn more about Karalynn's firm and all the great things they have going on Read More
077 – Elevating Your Expertise with Nancy Giere
This week, we're talking about ways you can really show off your expertise and prove that you're the business people want to work with. Our guest, Nancy Giere, shows us how creating a course can be a great nurturing tool AND potentially part of your business model. Learn more at www.nancygiere.com Read More
3 Quick Tips for Designing Your Firm’s Logo
While your firm's brand is so much more than a logo and a tagline, you still need a logo that represents your firm. NOTE: Please don't just type out your firm's name in a fancy font, screenshot it, and call it your logo. You're better than that. Your logo is one of the first things someone sees as it relates to your company. However, it’s important to think about your logo as more than just a picture or fancy Read More
Quality vs. Quantity? How About Neither! – LFMM 429
In the content marketing world, the debate often focuses on quality versus quantity. But as we discuss in this week's episode, it shouldn't be about either of those things! Read More
The Age-Old Marketing Question Finally Answered: Quantity vs. Quality
Content marketing has the potential to build awareness of your brand, improve its reputation, and grow your client base. However, a lot of business owners wonder what the best approach is when it comes to developing that content—should your guiding light be quantity or quality? A lot of us will come down on the "quality" side of the equation because we want to deliver value with every message. Others, especially Read More
What Makes a Good Story? It’s Not What You Think
This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to their full potential with marketing strategies that seek to strengthen relationships with their prospects and customers. Click here to learn more. When you think about the greatest stories that you’ve heard in your life, what comes to Read More
