This article was submitted by Dan Brian, the digital marketing director for a mid-size personal injury law firm in North Carolina. When not generating leads and signed cases for the firm, Dan runs Marketing for Justice, a membership group that offers digital marketing education for legal marketers. Brand strategy has a certain mystique in marketing circles. For whatever reason, the concept of branding has always Read More
Understanding Your Google Analytics Part 1: Users vs. Sessions
Google Analytics presents you with insights that can make a big difference in the success of your site development and ad campaigns. Two common metrics that Google Analytics presents are users and sessions. While related, they aren’t identical. This blog takes an in-depth look at the Google Analytics users vs. sessions question by outlining what they mean and when you want to pay special attention to each Read More
Creating Engaging Content: The “Top 3” Method
In our employee lounge at Spotlight Branding, we have several posters hanging on the wall. They’re not memes or our core values (those are elsewhere). They’re a series of seven prompts we use as jumping-off points to generate engaging, informative content for our clients. These prompts are some of our team’s success secrets. We’ve kept it under wraps for years, but now we’ve decided it’s just too good not to Read More
049 – Marketing as a Criminal Defense Attorney with Attorney Barry Wax
There's no such thing as too narrow of a niche when it comes to how you market your practice. Criminal defense attorneys, regardless of their niche, face unique challenges when it comes to marketing their firm. This week's guest, Attorney Barry Wax, practices criminal defense in Miami, Florida, and has developed a solid and consistent marketing ecosystem that has helped him find a ton of success. Learn about his Read More
The Psychology of a Brand
Regardless of the size of your business - whether you’re a solo operation or you have dozens of staff - it’s always important to think about the branding behind your business. When it comes to how you position your brand and your business, you obviously need to know some branding basics; but you also need to know some basics behind the psychology of how your market will perceive the message you’re putting out there. Read More
Watch Out for Deceptive Marketing Tactics – LFMM 397
There are a lot of ways marketing companies and businesses move people to take action. Some are perfectly legit, and some are a little unethical. This week, we talk about a few various marketing tactics and what they really mean when you get those emails. Read More
048 – Working with Vendors with Nicole Bernard
Most of the time, you're only focused on what services a specific vendor provides. This week, we're talking about things you can do to get the most ROI out of your vendor relationships. Join John Hinson and guest Nicole Bernard as they discuss the best ways to work with outside vendors. Read More
047 – Succeeding on Google with Brent Baltzer
No, we're not changing our stance about SEO! We are, however, committed to helping you grow your firm in the best ways, which is why we're joined by Google ads expert Brent Baltzer to discuss how to run a successful Google ads campaign and how it can fit into an overall content marketing strategy. Learn more at www.baltzermarketing.com Read More
How to Look Like an Expert on Camera
By now, you likely know that Spotlight Branding offers a Video FAQ service. If this is news to you, we send a videographer to your office to shoot 15 simple, point-and-shoot style videos in which you answer a common legal question as if someone came to you on the street. We provide the questions and the production, you just show up and provide your knowledge and experience. Arguably the biggest hesitation we hear Read More
045 – Focusing on Information First with Attorney John Koenig
Does your firm place an emphasis on educating your audience before all else? Attorney John Koenig has done this at his law firm and it has done wonders for their growth and reputation in their community. This week, John joins us to talk about his firm's workshop strategy and how putting information first has made all the difference in their firm's growth. Read More
