Only about 25% of law firms have video as part of their marketing strategy, which means there's a HUGE opportunity at your fingertips to really enhance and expand your marketing. This week, Attorney Peter Tragos from the Attorney You Know podcast and YouTube channel joins us to discuss his decision to focus on video and how he's able to create so many great videos. Check out Lawyer You Know on YouTube and Read More
033 – Podcasting for Lawyers with Robert Ingalls
Have you considered starting a podcast? It's easier than you think! In this meta-episode of Center Stage, we're joined by Robert Ingalls from LawPods to talk about the whys and how-tos of creating a podcast for your law firm! Learn more about LawPods at www.lawpods.com Read More
032 – Publishing a Book with Paula Black
Having your own book is a huge boost to your credibility and one of the best business development tools you can have. This week, Paula Black returns to talk about the whys and hows of writing and publishing your own book. If you'd like help with this process, contact Paula at paula@paulablack.com for a free guide on the book publishing process, as well as to see how she can personally help you out! Read More
We’ve Started 2 Podcasts, and So Can You! Tips, Tricks, and Lessons Learned from 4 Years in Podcasting
When was the last time you asked someone, “Do you watch TV?” Maybe you’ve never asked that question! These days, we assume everyone has a big screen in their living room. The real question is, “What TV shows do you like?” I think we’ve hit that same point in podcasting. This April, Apple Podcasts announced it had more than 1 million shows on its platform. That’s crazy! Podcasting is this decade’s TV, and if you’re Read More
35% of Lawyers Get Less Than Half of Their Business from Referrals…
We surveyed our email list of over 10,000 lawyers about what percentage of their business comes from referrals. And the results shocked us. 1/3 of lawyers get less than half of their business from referrals. Yikes. Here's why that's a problem. Referrals just make better clients. They're easier to convert and more pleasant to work with.It costs less to convert a referral than it does to convert a cold Read More
ALERT – Google Algorithm Change Tanks Search Results for Thousands – LFMM 379
Google updates its search engine algorithms hundreds of times every year. Most of the time, you'll never notice. But a recent update seems to have affected thousands of website search rankings so much that webmasters are considering abandoning their websites and SEO altogether. If you were affected by this, we discuss what you can do to break free of SEO. Read More
How to Organize an Online Education Event for Potential Clients
This special blog post was provided by our good friend, Dan Brian. Dan is the founder of Marketing for Justice, an online education company that hosts digital marketing workshops for legal marketers. He is also the Director of Digital Marketing for a mid-size personal injury law firm in North Carolina. Online educational events like webinars are great opportunities to generate leads, connect with potential Read More
030 – Building Your Marketing Foundation with Danny Decker
You may have marketing efforts in place for your firm, but is it a cohesive strategy? Do you have ongoing systems in place to ensure a regular stream of business? This week on Center Stage, our old friend Danny Decker joins us to talk about the mistakes he's seen lawyers make with their marketing, why email is so under-utilized, and the downsides of focusing too much on SEO. Check out Danny's resources Read More
Improve the Performance of Your Pay-Per-Click Ads with the Help of Quality Content
More than 5% of all Google Ads circulating on the internet right now involve the legal industry. Many law firms spend thousands of dollars on pay-per-click advertising every year to get their firms noticed. Competition is stiff! If you’re a pay-per-click convert, you’re probably always on the hunt for strategies that will increase your conversion rate and boost your ad performance. One of those strategies is so Read More
How to Run a Webinar for Your Firm – LFMM 377
A regular webinar series is a great way to engage with your audience and show off your credibility and expertise. Plus, it's a lot easier than you might think! This week, we dive into how you can set up a regular webinar series for your firm. Read More
