This week, immigration attorney Nadine Heitz joins us to talk about the importance of staying in touch with your contacts via email and social media with great content. Nadine is the rare attorney with a marketing background, which makes her a great person to talk to about how important it is to consistently market your firm with content. Read More
Content Makes All Marketing Work Better (Because ‘Content Is King’!)
You’ve probably heard of the four laws of thermodynamics, and maybe even the four laws of love thanks to the famous Jimmy Evans book. But what about the four laws of content marketing? Does that sound familiar? If not, you’re in luck! Over the next four months in this newsletter, we’ll be going over each of the four laws and how you can use them to improve the marketing efforts for your law firm. This month, Read More
001 – Embracing Social Media with Paula Black
This week we are joined by Paula Black, one of the world's leading business development coaches for lawyers, entrepreneurs, and service providers. She regularly shows her clients how to attract more clients and grow their businesses while still having the personal life they really want. In this episode, we talk about the importance of social media for attorneys and Paula's journey to fully embracing these platforms! Read More
A Lesson from the Grocery Store – LFMM 349
What did the grocery store teach us about the importance of content in 2021? It's going to be more important than ever to stay top-of-mind! We're kicking of 2021 with another great episode of the Law Firm Marketing Minute. Hope you enjoy! Read More
What Mattered in 2020? Content! – LFMM 348
For our final episode of 2020, we provide a year end review of the analytics we measured in 2020 around content. Not surprisingly, we saw massive growth, and it was all because we doubled down on our content strategy. If content wasn't part of your marketing plan this year, make sure it's part of it next year! Read More
Optimize Your List to Target the Right Leads the First Time!
Your business is nothing without its list. The files upon files of customer data that you have stashed away can give you more insight and direction than most metrics, yet many business leaders know very little about their list — much less how to utilize it. A great list has a few components. It’s usually more than just an Excel spreadsheet with names, addresses, email addresses, preferences, and phone Read More
The Real Truth About Building a Law Firm Website – LFMM 347
How long does it take to build a great law firm website? How much should it cost? There are a lot of misconceptions and misguided expectations out there. This episode of The Law Firm Marketing Minute aims to set the record straight. Read More
Keep Your Firm’s Momentum Going Through the Holidays: 4 Boxes to Check to Unlock Your Best Month Ever
“He’s making a list, and checking it twice …” No, we’re not talking about Santa Claus! Here at Spotlight Branding, that little ditty describes our CEO, Marc Cerniglia. You see, Marc has noticed that a lot of law firms let their growth slow during the holidays. They figure, “Ah well, no one is thinking about their cases right now anyway,” and they put their feet up and coast until January. This is a marketing Read More
You’re the Best! (Even If You Can’t Say It) – LFMM 345
Bar rules prohibit you from saying you're the best, but there are ways you can still show people. This week we explain how your marketing content can position you as the expert and make you the obvious choice to hire over the attorney across the street. Read More
A Quick Tip to Improve Your Content – LFMM 344
This week, we share an easy way to generate tons of topics for your law firm, whether it's blog, video, or podcast episodes. It's all about providing one tip in each piece of content that you can keep evergreen so that it provides value for months on end. Read More
