As we continue to adapt to a half-digital, half-physical world, one thing is certain: This is our new normal. And in the business world, you adapt or you die. While in-person sales meetings and lunches will never be a thing of the past, mastering the video sales call to present yourself, your company, and your product is vital. After all, you want the most memorable part of your call to be the product you’re pitching Read More
Tap into Your Email List! – LFMM 343
Your contact list (and yes, you certainly have one) is the most precious marketing asset you own, and if you're not regularly reaching out to them, you're losing business to your competition. This week, find out what you can do to start tapping into this precious resource! Read More
How to Tap the Goldmine of Your Contact List (Even If You Don’t Think You Have One)
A few weeks ago, one of our clients came to us with a dilemma. He wanted to send out an email newsletter to all of his firm’s existing contacts, but he wasn’t sure whether or not he should give them the opportunity to opt into the emails before he sent them. He was leaning toward asking for the opt-in, but we discouraged it. This is how we explained our thought process: Your contact list is full of connections Read More
Where Do Your Clients Hang Out? – LFMM 342
Do you know where your audience spends most of their time? Whether it's the real world or the digital one, knowing where your audience spends time will help you craft the right marketing message to stay top-of-mind and make you the first law firm they think of when the need arises. In this week's episode, we give you some tips for where to look! Read More
Should Your Law Firm Be on TikTok?
The Chinese social media platform TikTok has been all over the news for the last few months, and the buzz has officially made it into the Spotlight Branding office. Now that the controversial app has reached 800 million users, law firm owners are starting to wonder, “Should I try it out?” When clients ask, our answer is this: “What do you have to lose?” Sure, new downloads of TikTok might be banned by the Read More
The Importance of Positive Reviews – LFMM 341
Having a lot of positive reviews from happy clients on your website, Facebook, or Google My Business page can make the buying decision much easier for prospective clients. In this week's episode, we go over the importance of reviews and provide tips on how to ask for them. Read More
Stay in Touch, Get More Referrals (It’s the Easiest Way to Increase Your Bottom Line!)
The more often you remind your network of who you are and what you do, the more likely they are to think of your firm when the opportunity for a referral comes up. As it is right now, 83% of people are willing to make referrals to their lawyers but only 29% actually do it. Why? Because the law firm they worked with isn’t doing the legwork to stay top of mind — even though it’s easy. That doesn’t have to be you. Here Read More
The Scary Truth About SEO – LFMM 340
With Halloween around the corner, we wanted to remind you about the scary truths behind SEO. In this episode, we look at two big reasons why SEO is so prevalent in the marketing world and the real truth behind why it leaves so many people frustrated with (a lack of) results! Read More
The 3 Scariest Marketing Mistakes You Can Make
Halloween is almost here! This is always a fun time of year, packed with ghosts, ghouls, and gargoyles. That said, don’t let the spooktacular holiday fun distract you from your business. Plenty of boogeymen lurk in the dark reaches of the marketing universe just waiting to jump out and grab your firm. This Halloween, watch out for these three scary marketing mistakes: the zombie, the vampire, and the Read More
Market to the Best Clients, Not the Most Clients – LFMM 339
Most people in the legal world have been of this mindset that the internet completely changed how you market your firm. FALSE! The internet can help you grow your firm using the same strategy that has worked for decades, but in a much more efficient way. Read More
