If you're not focusing on referrals (or you're just hoping they continue to come in at the same rate they've always appeared), you could easily double them by investing in your marketing and staying top of mind! This week's episode is a great reminder that referrals are out there waiting to be had, but you could be losing serious revenue because you're not doing anything to attract them. Read More
2021 Starts Today! – LFMM 336
Believe it or not, we're headed into Q4 which means it's time to start thinking about your plans for 2021. In this episode, we talk about how to approach your marketing plan for next year, especially if your 2020 strategy didn't produce results. Read More
Take the Awkwardness out of Asking for Testimonials: How to Get Positive Reviews for Your Firm
Do you ask your clients for testimonials? Maybe you don’t because you’re worried it will make you look needy. Or maybe you do, but you drag your feet through the process because it feels awkward to ask. Those positions are totally understandable, but it doesn’t have to be that way. Asking for testimonials doesn’t need to be a gut-wrenching, unsatisfying process. With the right strategy, you can solicit them Read More
A Lesson from a Car Dealership – LFMM 334
What can a trip to a car dealership teach us about running a small business? John provides that answer in this week's episode. Additionally, we talk about our new DIY Marketing Plan that we've made available. Grab your kit here. (link to www.spotlightbranding.com/diy) Read More
Overcoming Camera Shyness – LFMM 333
We all have insecurities, and it can be easy to object to a video marketing strategy if we're concerned about what people will think about our physical appearance. This week's episode looks to address those concerns and provide a new perspective on any kind of speaking you do. Read More
How to Create Blog Posts People Actually Care About
As you’ve probably discovered, the trickiest thing about writing blog posts isn’t actually writing them — it’s thinking of something to write about. Topic choice trips up a lot of our clients, and we understand why. With so much legal knowledge rattling around in your head, it can be tough to know what would appeal to the average reader. But it’s not impossible. If you’re struggling to pin down blog topics, try the Read More
Stop Taking Cases You Dread! The Secret to Hooking Your Dream Clients
We have a secret to share with you. It’s a big secret — something even lawyers who have worked decades in the business don’t know. Are you ready? Here it is: You don’t have to take cases you hate in order to keep your firm afloat. There, we said it. Are you surprised? A lot of the solo and small law firms that Spotlight Branding help have struggled with this issue for years. It’s tempting to practice “door Read More
How to Write Compelling Legal Content in Record Time
Targeted content is the key to attracting the cases you want. It positions you as an expert and pulls in clients looking for the best in the field. Here’s the thing, though: There’s a right and a wrong way to create targeted content. Choose the right way, and your dream clients will come knocking. Choose the wrong way, and they’ll leave your website feeling bored or confused. So, what’s the trick? In our Read More
5 Steps to Creating a Profitable Email Newsletter
Sending out an email newsletter is one of the best ways to stay in touch with your network, build your brand, bring in leads, and generate referrals. This is common knowledge among owners of solo and small law firms, but many of them still don’t hit the send button — why? Well, if you’ve never put together a newsletter, the prospect of spending time and effort to create one might be intimidating. However, Read More
Your Website Is Your Digital Office! – LFMM 330
Whether it's due to price or timeline, choosing to have a basic templated website thrown up in a day or two will only work for so long. You need to invest in your website because it's the first impression your firm will make to potential clients. Read More
