Our Brand Strategist, Jana Eatman, sat down with Chris Mullins, The Phone Sales Doctor, to discuss ways attorneys can improve their referral marketing and make an emotional connection with their audience. Read More
How YOU Can Be a Podcast Guest
*This article was provided by Janet Falk, an expert in media relations for law firms. Learn more here. Podcasts are all the rage to offer timely insights and promote your practice. Why be on a podcast? Reach potential clientsKeep in touch with referral sourcesShare perspectives with other attorneys Perhaps the most compelling reason is that recorded programs are available to an unlimited audience, not Read More
How to Make the FAQ Videos Your Leads Want to See
Videos are an ideal way to reach current and potential clients. According to WordStream, people spend about one-third of their time online watching videos, and Forbes reports that over half a billion people watch videos on Facebook every single day. In our experience, FAQ videos are the most effective at building relationships because they answer the questions your clients and leads are already asking. So, how can Read More
How to Network in a Pandemic – LFMM 328
Networking is the absolute best way to create referral sources and build relationships. However, just because we're all a little more isolated these days doesn't mean networking has to go away. In this episode, we'll show you some ways on how to get creative with your networking to produce great results. Read More
3 Reasons Why Repetition Makes Your Content Stronger
One of the concerns we hear most often from clients is that they fear their content is becoming repetitive, boring, or monotonous. They’ll come to us wondering if it’s okay, for example, that the same blog appeared twice on their website, or that we linked the same video several times on their Facebook page. They’ll ask, “Don’t you think readers will be bored?” If you share those concerns, then it’s Read More
Fear Sells – LFMM 327
What does your law firm sell? Is it just bland, boilerplate legal services that don't inspire or help you stand out? Alternatively, are you selling an emotional connection, whether it's fear, hope, peace of mind, or more? This week's episode explores why emotional connections in your marketing are so important to your success. Read More
How the Right Content Strategy Makes All of Your Marketing More Effective
A couple of years ago, one of our clients sat next to a stranger on a plane. The two men got to talking about their work as you do when your legs are cramped and you’re stuck breathing stale air. Eventually, they exchanged business cards and a handshake, then the plane landed and they went their separate ways. They expected to never speak again. However, our client had hope! When he got back to his office, he Read More
Why Loops Are Better Than Funnels – LFMM 326
Most marketing strategies revolve around creating a funnel to nurture leads along. There's one big problem, though: Funnels end. However, if you create a marketing loop, leads stay in your system much longer and can lead to better conversion. Learn more in this week's episode! Read More
What About Those Directories? – LFMM 325
Should you make directories like Avvo or Justia part of your core marketing strategy? The answer is always "it depends," and it leads us to next week's topic! Read More
The Importance of Blogging for Your Law Firm – LFMM 324
Website post: If your law firm website doesn't have a blog (or you're not using it the right way), you're missing out on a great way to showcase your expertise and provide valuable information for your audience. In this episode, we discuss why having a blog is so important and provide some examples of things you can write about. Read More
