We're finishing up our series on giving away all our secrets. In this episode, we explain how to set up a social media content strategy, including which platforms to post to! Read More
Don’t Stop Feeding the Beast: Why You Need to Create More Content, Fast
If you’ve been reading this newsletter for a while, you know just how important content is to growing your business. This isn’t some big discovery I made: Every good lawyer knows that content has value, whether it’s in the form of social media posts, podcasts, blogs, emails, or videos. Consistent, relevant content is how you keep your brand and services top of mind and build up your expertise. But are you putting out Read More
Giving Away the Secrets Part 4: Crafting an Email Newsletter – LFMM 304
We're continuing our series on giving away all our secrets. In this episode, we walk you through the process of setting up a consistent monthly email newsletter campaign! Read More
Likes, Comments, and Shares Don’t Matter! 3 Reasons Why You Shouldn’t Try to Be a Social Media Influencer
When it comes to social media, 99% of users — businesses or otherwise — try to play an engagement game. They think likes, comments, and shares are currency and that they can only win by chasing them. While this might be true for celebrities, food bloggers, and Nike, in our experience, lawyers won’t convert social media leads by aiming for engagements. The best thing for a lawyer to do is to abandon the social media Read More
Business Owners: What to Do About Coronavirus
Hey business owner, I know that things are pretty stressful right now. Heck, things are stressful even when there isn’t a pandemic going on. I know what it’s like to be worried about cash flow, payroll, my team members, and all of the other decisions that come with being a business owner, so I can relate to everything you’re feeling right now. I wanted to share a couple of thoughts with you because, above all else, Read More
Giving Away the Secrets Part 3: Building a Video Library – LFMM 303
We're continuing our series on giving away all our secrets. In this episode, we explain the importance of a video library as a tool to not only provide valuable information, but to break down a barrier of intimidation and humanizing your law firm. Read More
EMERGENCY PODCAST: Marketing Is More Important Than Ever During COVID-19 – LFMM 302
With everyone hunkering down during the coronavirus pandemic, it can be easy to panic and cease all marketing as a way to cut expenses. However, marketing is more important than ever. We explain in this episode. Additionally, if you are interested in free marketing through May, click here. Read More
The Best Time to Focus on Your Marketing Is RIGHT NOW
With many businesses shutting their doors and people confined to their homes, it can be easy for lawyers to hit the panic button and look for all the reasons to stop various business operations. And while you may close your physical office, your digital office should always remain open. The silver lining in these times of uncertainty is the fact that we have the ability to continue doing business online. You can Read More
Giving Away the Secrets Part 2: Build a Blogging System – LFMM 301
We're continuing our series on giving away all our secrets. In this episode, we explain how to build a consistent blogging system that establishes you as the expert. Read More
Giving Away the Secrets Part 1: How to Build Your Website the Right Way – LFMM 300
To kick off the 200th episode of The Law Firm Marketing Minute, we're giving away all of our secrets! In this episode, we're telling you how to build your law firm website the right way. Read More
