*This post originally appeared in the December 2019 edition of our print newsletter. In just a few days, the decade will be over. If a survey of your marketing campaign reveals your strategies are “so 2010s,” why not try out some fresh tactics in the new year? Here at Spotlight Branding, we like to work a step ahead, and our clients have had success with these three cutting-edge techniques. They’ll be all the rage Read More
Are You Falling for Deceptive Marketing?
*This article originally appeared in the November 2019 edition of our print newsletter. It’s time to talk about that darling of marketing pitches and boardroom presentations: the proposal. You know the one. It’s five pages long, filled with graphs, pictures, drawn-out examples, and topped off by a flashy executive summary. All too often, we watch incompetent marketing companies use pretty proposals to get law Read More
Don’t Chase the Shiny New Thing – LFMM 288
There's a saying that goes something like "only amateurs get bored with their marketing." We've seen so many attorneys abandon marketing that's been working for them just to chase a shiny new initiative. Don't! This week's episode explains. Read More
“I’m Just a Solo”: Is Your Mindset Undermining Your Company’s Future?
*This article appeared in the November 2019 edition of our print newsletter This summer, my team and I spent the weekend at a conference for solo and small law firms, shaking hands and dispensing marketing advice. The trip was a success, but one glaring problem stood out to me. Over and over, I met lawyers from solo and small law firms who were afraid of growth. I don’t think they were even conscious of the fear. Read More
“I’m Just a Solo” – LFMM 287
So many solo attorneys use the excuse of just being a solo as a way to avoid working with marketing vendors or taking on the potential for more business. That mindset is undermining the whole reason you started your firm to begin with! Read More
4 Marketing Disasters to Avoid with Your Website
Spotlight Branding has been in business for nearly a decade, so we’ve seen a lot of attorney websites. Of course there are a lot of great ones out there. However, there are A LOT of bad attorney websites out there; and if you are the owner of one, it is costing you not only thousands of dollars in lost business, but it’s doing damage to your reputation as an attorney. Your website is like a digital version of your Read More
Beware of Cheap SEO Services – LFMM 286
Marketing companies will tell you SEO is the best way to market your firm. Not true! In fact, cheaper SEO services are about as effective as throwing money in the trash. Listen to this episode to see what we mean. Read More
So You Started a Podcast, Now What? – LFMM 285
Now that you have a podcast, you want to make sure you're not just talking to yourself every episode. There are some incredibly easy ways to promote your podcast and grow your listener base, and we explore them in this episode! Read More
Fully Understand Your Marketing by Tracking the Data That Matters!
This is going to sound like a clickbait article, but bear with us. Here’s the secret marketing companies don’t want you to know about! Marketing companies like to throw a lot of data at you and then gloat at how their work has resulted in an increase in various metrics. Unfortunately for you - a lot of that data is useless. Those numbers are mostly for vanity and don’t really give you any insight into how well Read More
Break Away from Bland: How to Write Content That Pops
When it comes to winning over customers with content marketing, many lawyers seem to think, “If we publish, they will come.” That would certainly explain the flood of bland, cookie-cutter blog posts pumped out across social media every day. To win over readers and make the most of your marketing dollars, your content needs to have a personality — a voice. Of course, personalizing content comes with a few pitfalls Read More
