Most conversations about marketing a law firm - or really, most businesses - are focused on the medium, not the message. It’s easy to get distracted by bright shiny objects - “Should we try AdWords? What about SEO? Or maybe a billboard?” Those are good conversations to have. The problem is that most firms aren’t first having a conversation about their marketing message. The channels you use to communicate your Read More
I’m Better Than the Other Guy – LFMM 153
You may be a better lawyer than “the other guy,” but how many people know that? Check out this episode of LFMM to better understand how you can make people see you the same way you see yourself. Read More
Law Firm Website Design – LFMM 152
What makes a law firm's website effective? Tune into this episode of LFMM to find out! Read More
How should I use video to enhance my legal marketing efforts?
Well, when it comes to video that word enhance is really the right word because it really does enhance anything else you're doing. You know, having video on your Web site is going to improve the quality and experience that someone has when they're on your Web site. Using video on social media is certainly going to increase engagement. Using video in an email newsletter is going to make your newsletter more Read More
Should I Have Different Websites for Each Practice Area? – LFMM 151
Do you have multiple practice areas and are unsure of whether or not you need different websites for each? The answer to this question and more on this weeks episode of LFMM. Read More
Better Branding = Better Clients – LFMM 150
Find out on this episode of LFMM the importance of better branding and how, in turn, it can get you better quality clients. Read More
Don’t Overthink Your Blogs – LFMM 149
Tune in to this weeks episode of LFMM to find out whether or not you may be overthinking your blogs. Read More
Who Should I Send My Email Newsletter To? – LFMM 148
Unsure of who to send your email newsletter to? Tune in to this episode of LFMM to gain a bit of clarity on the matter. Read More
Printed Newsletters vs Email Newsletters for Lawyers – LFMM 147
Watch this episode of LFMM to learn the difference between printed newsletters and email newsletters and how they both can help your firm! Read More
Why should my legal marketing include video?
Well video is really important these days when it comes to any kind of marketing. I think one of the biggest reasons is because a lot of people prefer to watch a video than they do to read content and you can actually say a lot more, communicate a lot more through video if that makes sense because not only are there words just like there would be in content but it's a visual, you're speaking it, someone's having an Read More
