When it comes to assessing if your law firm marketing is working or not really actually it starts internally believe it or not. Sure, there are metrics that a marketing company can track, okay, but at the end of the day you know better than anyone else if your referrals have increased, are you booking more appointments, what's your rate of closing? Out of X amount of prospects come in, how many of them become clients Read More
Lawyers: Are You Focusing on the Wrong Things in Your Internet Marketing?
Many lawyers have a basic understanding of what they need to be doing to market their firm on the internet. They need to be seen and they need to look good. But there’s a whole lot more to it. Unfortunately, there is a lot of misinformation out there, and as a result many lawyers are focused on the wrong areas when it comes to their internet marketing. Here are three examples. Google Rankings Should Not Be Read More
The Google Distraction – LFMM 140
Yes, Google matters when it comes to marketing. But, you may be focusing on it more than you should be. Check out this episode to learn how being distracted by Google and SEO may be hurting your marketing strategy. Read More
Does Branding Matter for Lawyers? – LFMM 139
This question never gets old...does branding matter for lawyers? The answer is both "yes" and "no"...listen in to learn the branding tactics that should apply for every law firm (and the ones that don't). Read More
How Lawyers are Losing Business that Should be Theirs! – LFMM 138
There are holes in your current law firm marketing that you probably are not aware of. What does that mean? You are losing business that should have been yours to begin with. Check out this episode to learn some solutions in just a few minutes! Read More
Why E-Newsletters are as Essential as a Website – LFMM 137
Many lawyers are still opposed to having an email newsletter for their law firm. The problem is that they are becoming almost as essential to your marketing as having a website. Read More
Doing Workshops could be a Game-Changer for your Law Firm – LFMM 136
Listen in to learn just how easy it is to host your own workshop, and why it could become one of your best (and free) marketing tools for your law firm. Read More
4 Key Strategies for Your Law Firm’s E-Newsletter
Having an email newsletter for your law firm is one of the most foundational pieces of your marketing. It keeps you in touch with everyone you know, and can help with referrals, continuing relationships, and creating new opportunities. There are some simple strategies that can help make sure you are sending out the most effective e-newsletter. Here are 4 strategies, particularly when it comes to the content of your Read More
How to Compare Proposals from Marketing Companies – LFMM 135
Check out the latest episode where we look at the importance of not just comparing bullets and numbers of a marketing proposal, but how to understand the strategy behind the marketing. Read More
What should I blog about?
When it comes to blogging the first thing you should do is put yourself in your clients and prospects' shoes. Ask yourself, what are the typical questions that they have or what is typically the type of information that they're seeking answers on or input? Let me give you an example. Let's say you're a business attorney, well, any legal tips that affect businesses would be great blog articles to provide for your Read More
