What can a trip to a car dealership teach us about running a small business? John provides that answer in this week's episode. Additionally, we talk about our new DIY Marketing Plan that we've made available. Grab your kit here. (link to www.spotlightbranding.com/diy) Read More
Overcoming Camera Shyness – LFMM 333
We all have insecurities, and it can be easy to object to a video marketing strategy if we're concerned about what people will think about our physical appearance. This week's episode looks to address those concerns and provide a new perspective on any kind of speaking you do. Read More
Email Management Tips! – LFMM 332
One of the biggest time management issues attorneys face is dealing with their emails on a daily basis. Stop wasting and mismanaging your time with email! These tips will hopefully help you out. Read More
Make Your Hiring More Efficient – LFMM 331
Hiring a new employee can drain a lot of time as a small business owner - time you likely need to be spending running your business. We've streamlined our hiring process that saves a TON of time, and we're sharing it with you on this week's episode. Read More
Your Website Is Your Digital Office! – LFMM 330
Whether it's due to price or timeline, choosing to have a basic templated website thrown up in a day or two will only work for so long. You need to invest in your website because it's the first impression your firm will make to potential clients. Read More
Interview with The Phone Sales Doctor – LFMM 329
Our Brand Strategist, Jana Eatman, sat down with Chris Mullins, The Phone Sales Doctor, to discuss ways attorneys can improve their referral marketing and make an emotional connection with their audience. Read More
How to Network in a Pandemic – LFMM 328
Networking is the absolute best way to create referral sources and build relationships. However, just because we're all a little more isolated these days doesn't mean networking has to go away. In this episode, we'll show you some ways on how to get creative with your networking to produce great results. Read More
Fear Sells – LFMM 327
What does your law firm sell? Is it just bland, boilerplate legal services that don't inspire or help you stand out? Alternatively, are you selling an emotional connection, whether it's fear, hope, peace of mind, or more? This week's episode explores why emotional connections in your marketing are so important to your success. Read More
Why Loops Are Better Than Funnels – LFMM 326
Most marketing strategies revolve around creating a funnel to nurture leads along. There's one big problem, though: Funnels end. However, if you create a marketing loop, leads stay in your system much longer and can lead to better conversion. Learn more in this week's episode! Read More
What About Those Directories? – LFMM 325
Should you make directories like Avvo or Justia part of your core marketing strategy? The answer is always "it depends," and it leads us to next week's topic! Read More
