At some point in your law firm's life, you'll likely need to change names. Most attorneys do this when they add a partner. However, if your law firm isn't named after you and your partners, it allows you to create a consistent brand that can outlive any attorney on staff. This week's guest, attorney Antonio Jimenez, recently went through a rebranding of his firm and talks about the decision to NOT name his firm after Read More
020 – Being a Productive Solo with Attorney Neil Tyra
This week, we're joined by Attorney Neil Tyra to discuss how you can be a more productive solo when it comes to the computer you use, the apps you employ, and the workflows you create. As an attorney who spent time working in the tech industry, he knows all the tricks to become as productive as possible. Check out Neil's podcast, The Law Entrepreneur, as well. He has over 275 episodes all about the business of Read More
How Are You Communicating to Prospects? – LFMM 368
Lawyers have developed a bad habit of talking too much during consultations. Instead, be more of an active listener. Focus on the questions you ask and give prospects the opportunity to express what's important to them so that you know exactly how to give them the peace of mind they're looking for. Read More
019 – Selling Your Services with Steve Cashdollar
You can't do the legal work you love doing if you can't close consultations. Your marketing can only take you so far, so when it comes down to you and a prospect at a consultation, it all depends on how well you can sell your services. Steve Cashdollar has built his business on helping professionals sell their services and become trusted advisors in a working relationship, and he joins us this week to talk about what Read More
Craft the Perfect Follow-Up Email: The (Not So) Secret Recipe
When it comes to securing leads, the followup email is hard to beat. One study found that a 12% response rate from two emails increases to 15%–16% with a third email. If you play your cards right, the success of your email marketing could, in large part, depend on your follow-up emails. So, how do you create ones that maximize positive responses from leads? KNOW YOUR GOALS. You should have a clear Read More
016 – Creating a Great Work Environment with Attorney Lewis Landerholm
Happy employees are more productive and help you reach your growth goals. That's why this week's episode is focusing on how to create a great work environment. Attorney Lewis Landerholm has mastered this and it has contributed to his firm's growth from a single office to multiple locations in Oregon and Washington. Check out what he has to say about his hiring and office management practices and see if there's Read More
Don’t Write Off Clients Who Have Left! Those Relationships Are Still Valuable
We’ve all had clients ghost us. Without warning, they stop responding to calls and emails. Eventually, you learn the truth: They no longer need your services. It happens. But, in the wake of their departure, what can you do? WHY DO CLIENTS LEAVE? Your service isn’t in the budget anymore. They’ve crunched the numbers, and there’s just no room. This reason is pretty common in the first quarter of the year Read More
Start with a Simple Solution – LFMM 362
We've seen many attorneys stall out by obsessing over small details over a new system or process that it hinders their overall progress and delays the progress that could have been made. On this week's episode, we talk about the concept of traction and how starting with a simple solution first can help you get farther ahead. Read More
012 – Going Solo with Attorney Jeremy Baker
Are you thinking about taking the leap and opening your own firm? Attorney Jeremy Baker was in your shoes at one point, and he decided to take the leap. Now, he's running a successful solo practice and joins us to talk about his experience and provide some insight on his journey. Learn more about Jeremy at www.buildchicagolaw.com, as well as his other venture, Operation Palmtree, which aims to provide guidance to Read More
011 – Measuring Employee Performance with Attorney Tania Bartolini
This week, Marc Cerniglia and attorney Tania Bartolini sit down to discuss the importance of measuring your employees' performance. Does your team have KPIs that you track and hold them accountable for? Does your team truly understand the "why" to their job? Check out this great discussion for tips on getting the most out of your team! Read More
