Hiring a new employee can drain a lot of time as a small business owner - time you likely need to be spending running your business. We've streamlined our hiring process that saves a TON of time, and we're sharing it with you on this week's episode. Read More
Making Ghost Calls Work for You and the Most Important Tool
*Content for this blog post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your real call recordings. The educational portion of your business – the ongoing coaching and training you’re providing for your staff – must be based on relationships, communications and sales. Read More
How to Retake Control and Grow Your Firm: 3 Tips for Nailing Down the Ideal SOP
Trying to grow your law firm without a written manual of standard operating procedures (SOP) is like trying to run a successful bakery without written recipes. Imagine you opened a pie shop, showed your staff how to bake apple pie with your secret recipe, and watched them do it until they baked delicious, golden pies. Then, you stepped out of the kitchen for six months. How do you know that they’re still making pies Read More
The Importance of Setting Goals for Your Firm – LFMM 321
Do you have yearly goals in place for your firm or are you just going through the daily motions? In this episode, we talk about setting yearly goals and why quarterly planning to achieve those goals is so important. Read More
Competing with DIY Legal Sites – LFMM 318
As we all get back to work, there's a good chance that DIY sites like Legal Zoom will see an increase in business because people want to pay cheap legal rates. However, those templated legal documents usually end up costing people in the long run. Don't be a commodity! Make sure your marketing message reinforces your expert status, making you the obvious choice over a DIY site. Read More
Create a Proven Process for Your Law Firm – LFMM 315
Marc is back to talk about the importance for creating a proven process for your law firm that you can use to show people what it's like to work with you. Read More
You Don’t Have to Compete on Price – LFMM 314
This week, we talk about the importance of charging the right rate and how your marketing can make sure you're positioned as the expert so you're actually able to charge premium rates. You are not a commodity! Read More
The Laws of Content Marketing Part 3: Shared Success – LFMM 310
Marc is back to discuss the third law of content marketing, which explains your role in the marketing relationship you have with your marketing vendor. Read More
The Laws of Content Marketing Part 3: Shared Success
In this post, we're covering the third of the four laws of content marketing. (If you missed the first and second laws, go back and check those out!) The third law is "Shared Success," and what this primarily means is that there is a relationship between all of your marketing activities and your content. But it also has to do with your relationship with your marketing company if you're working with one. But Read More
Business Owners: What to Do About Coronavirus
Hey business owner, I know that things are pretty stressful right now. Heck, things are stressful even when there isn’t a pandemic going on. I know what it’s like to be worried about cash flow, payroll, my team members, and all of the other decisions that come with being a business owner, so I can relate to everything you’re feeling right now. I wanted to share a couple of thoughts with you because, above all else, Read More
