🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Essential Tips for Growing Your Social Media FollowingIn this episode, Smike breaks down what law firms need to know about social media growth. From tapping into your existing network to engaging with local community members and collaborating with nearby businesses, Smike shares three practical strategies to expand your reach and grow a Read More
3 Social Media Metrics Worth Keeping Track Of
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Focusing on Metrics That Drive ResultsIn this episode, Smike dives into the topic of “vanity metrics” and unveils the three social media metrics that actually make an impact. With the idea in mind that these are NOT NEEDED for law firm social media success, Smike breaks down how engagement, shares, and watch time can reveal the true value Read More
Your Social Media’s Best Friend
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Why Data Is Your Social Media’s Best FriendIn this episode, host Smike dives into the importance of data as a powerful ally for social media success. From tracking analytics to spotting patterns, data can help you understand what resonates with your audience and what doesn’t. Smike breaks down practical ways to leverage social media Read More
What Successful Marketing Looks Like
I heard someone tell (what I assume) to be a made-up story about a group of people meeting at a baseball field. The group leader tells everyone that their job is to count the blades of grass. People head off in different directions, albeit reluctantly. After several minutes, the group leader sees one person measuring the dirt and another counting links in the fence. The story's moral is that a “blade of grass” was Read More
Is This the “Secret” to Social Media Growth?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Unlocking Growth with Social Media CollaborationIn this episode, host Smike reveals a powerful, often-overlooked strategy for expanding your law firm’s reach on social media: collaboration. Learn how teaming up with local businesses, like popular restaurants or other trusted brands, can boost your credibility and introduce your firm to a Read More
Don’t Judge By the Cover: How Publishing a Book Helps Lawyers feat. Joel Ankney
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Uncovering the Power of Publishing for LawyersIn this episode, attorney and author Joel Ankney reveals how publishing a book can reshape a lawyer’s career. Joel shares his own story, where writing and self-publishing became the ultimate differentiator, boosting his credibility, attracting quality clients, and opening doors to speaking Read More
Are Books the New Business Cards for Lawyers?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Using Books as Business Cards: A New Marketing Strategy for LawyersIn this episode, we continue our conversation with attorney and author Joel Ankney as he reveals his innovative approach to networking: using his books as business cards. Joel shares how handing out copies of his book at events and offering them to contacts has opened Read More
How a Lawyer Brought In Over 1000 More Billable Hours on the Side
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!How Publishing Transformed a Lawyer’s PracticeIn this episode, we continue our conversation with attorney and author Joel Ankney, who shares the surprising ways publishing a book brought over 1,000 additional billable hours to his practice. Joel reveals how his book not only attracted ideal clients but also generated a steady stream of Read More
Books Boost Your Brand and Billables
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!The Power of Publishing for Your Law Firm’s BrandIn this episode, attorney and author Joel Ankney begins revealing how publishing a book can elevate your law firm’s brand, increase your billables, and position you as a trusted authority in your field. Joel shares his personal journey, from the inspiration behind his book to the speaking Read More
AI Made SEO More Of A Risk
The reason why law firms and other businesses choose to invest (sometimes) vast sums of money in Search Engine Optimization (SEO) is apparent. The logic fits. You get on the first page of Google, large numbers of people see you, and you’ll bring in clients. The reasoning behind this is why it’s more than a $20 billion industry in the U.S. alone. Behind the curtain lies the secret of how it fails more than Read More
