Did you like this episode? Dislike it? Most law firms overlook this aspect of branding. Why? Blame Nike and Pepsi (but not too harshly).When almost anyone thinks of branding for a business, they tend to think of logos and color schemes. Sure, these matter. However, your law firm makes the logo, not vice versa. Here is what branding means for law firms.👉Here's what you can expect: The real meaning of branding Read More

Did you like this episode? Dislike it? It's been an effective marketing method for decades. It's a method that brands place a lot of effort into because of its effectiveness.This is not a marketing method that Spotlight Branding introduced. It's not something that was introduced with the internet. This is something that brands do to play the long game, and law firms need to do this to get ahead!👉Here's what you Read More

Did you like this episode? Dislike it? You read that title right! No lead gen, but law firm growth! How does that happen?The truth is that most law firms already take part in this practice. It's already an aspect of their firm. However, they may not be taking full advantage of it, and that is where the magic actually happens. We guested Fanny Cohen, Director of Operations here at Spotlight Branding, to find out Read More

Did you like this episode? Dislike it? I asked Fanny if she's ever had a conversation about a lack of referrals increase if the proper steps were taken. She said this!The craziest part is that most law firms already have a website, a social media presence, and/or a blog. The issue is that they simply do not have the time to keep up with it or track the results. How do they know if it's working or not? They Read More

Did you like this episode? Dislike it? It may seem like a hamster wheel, but properly adding the correct systems will help this process work much more efficiently!Most law firms get almost all or at least half of their business from referrals. Word of mouth works beautifully. But how does a law firm know when they've peaked? Fanny answers this!👉Here's what you can expect: How do law firms maximize their Read More

Did you like this episode? Dislike it? Most law firms that get any referrals believe they are getting the most they can get. This is usually a myth!Just because your law firm is getting 50 referrals, it does not necessarily mean they are maximizing their referrals. According to a study done by Texas Tech, they found that less than a third of law firm clients refer to the firms, but more than three-quarters are Read More

Did you like this episode? Dislike it? Many law firms have a much better time with almost every aspect of clients that come from other clients. It's true! We've said time and time before that referrals tend to be the best clients for law firms. How can a law firm get more of these better clients? Fanny Cohen, Director of Ops for Spotlight Branding, spends her days helping lawyers get more referrals. She Read More

Did you like this episode? Dislike it? This week, we hear a familiar voice. John Hinson joins to discuss a super powerful aspect of marketing that your law firm needs!You see it in every form of media. Storytelling has been a staple of human existence for thousands of years. It is the thing that your marketing needs in order to make the biggest impact!👉Here's what you can expect: Why is storytelling so Read More