Did you like this episode? Dislike it? It's not a secret. In fact, it's right in front of your face basically every day! Law firms are securing more clients by using storytelling. If you don't believe us, then take a look around at almost every piece of media produced today. The better the storytelling, the more effective it will be!👉Here's what you can expect: Why lawyers need to consider Read More
Building A Marketing Plan: How Long Should I Wait Before Pulling The Ripcord? (Part 9)
To pick up where we left off, let’s discuss your options for marketing plans that aren’t working. When something isn’t generating a return, you must either modify what you are doing or allocate your money elsewhere. (To be fair, you can adjust your goals, but we are looking at this strictly from a budgetary standpoint.) Whether you want to tweak something or withdraw money, there’s an underlying question of Read More
How to Effectively Use Story In Your Legal Marketing – Ep 707
Did you like this episode? Dislike it? Using a story is the best way to relate to your audience. How can you use it in your law firm's everyday marketing?You may not realize it, but the best content for your legal marketing is right there in your experience bank. What you have gone through could make a great story to relate to your audience!👉Here's what you can expect: The most effective way to use a story in Read More
Law Firm Leadership Part Four: Learning and Development Program Outline Introduction
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. So far in this leadership Read More
Don’t Cross This Line In Your Legal Marketing! – Ep 706
Did you like this episode? Dislike it? We get it! You want to make the biggest impact with your marketing. However, there is a line you need to watch out for!Unfortunately, many lawyers tend to cross this same line and it ends up playing out poorly for them in the long run. We are here to warn any law firms of what could potentially hurt their marketing and branding!👉Here's what you can expect: What is this Read More
How to Earn Your Audience’s Trust – Ep 705
Did you like this episode? Dislike it? Marketing is all about winning over your audience and gaining their trust. How?There are many ways your law firm can do this, but one of the best ways is to use storytelling. By telling a story, you can show your audience how you are the perfect fit for them. John signs back onto the podcast to share his insight!👉Here's what you can expect: John explains the power of Read More
Systems for Success feat. Megan Beaver – Ep 704
Did you like this episode? Dislike it? Your law firm could be heading for danger if it does not have solid systems in place!This week, we spoke with Megan Beaver, VP of Spotlight Branding, about how she has used systems in her career to make things run smoother, take stress off of plates, and grow the team and business. She shares her secrets here! 👉Here's what you can expect: How to implement the best Read More
If You Feel Like You’re Drowning, Listen To This! – Ep 703
Did you like this episode? Dislike it? If you feel like you're drowning in your law firm, then you may need to hear this!Taking the step out to view everything may not even be possible. In these cases, you may need to bring in someone to do it for you! 👉Here's what you can expect: How to not drown in your own law firm The speed of the leader is the speed of the team ☝️Need help creating a Read More
Building A Marketing Plan: What Happens If I Waste The 10%? (Part 8)
In our last post, we discussed how much money you should spend on marketing. We advocated that you should allocate 10% of your revenue toward marketing. Now, imagine the person who’s law firm makes $2,000,000 a year in revenue. Are we arguing they should prioritize using $200,000 of that on marketing? Yes, we are. We spend 20% of our revenue on marketing to show you how serious we are. There’s no Read More
How Our VP Leveled Up Our Ops Department – Ep 702
Did you like this episode? Dislike it? It's no secret. Systems are needed to grow your law firm.Hear from our VP herself about how she upgraded the operations department here at Spotlight Branding. 👉Here's what you can expect: Megan's way of getting a system in place for growth The effects it had on the operations team ☝️Need help creating a marketing plan? We have a template:Download Your Free Read More
