šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š£ Struggling to grow your firm but canāt let go of control? Youāre not alone. In this episode, Danny sits down with Steph Tuss to unpack the classic chicken-and-egg dilemma facing law firm owners: Do you grow then hireā¦ or hire so you can grow? They dive into the mindset traps, leadership blind spots, and hiring mistakes that keep Read More
Law Firm Marketing in 2025: What’s Trending
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š§ Law firm marketing is evolving fastāand most firms are falling behind. Eddie and John break down Spotlight Brandingās 2025 Legal Marketing Trends Report, pulling insights from over 15,000 lawyers to spotlight whatās working, whatās not, and whatās flat-out missing. From lead nurturing to AI, from social proof to the #1 marketing Read More
Letās Talk About Google & Video Marketing
If you have been on social media or even the internet in the last few days, you may have come across this new thing called Veo 3. We wanted to talk about it because of its potential impact on your law firmās content marketing. Google throws an event called I/O, and itās a place where developers and businesses go to see Googleās new tools and platforms. This is where Google began talking about Veo 3, and itās Read More
Are You Spending Enough on Marketing? Most Law Firms Aren’t
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! šØ Most law firms are stuck in a dangerous loopāspending too little on marketing and wondering why they're not growing. In this episode, Eddie and John break down the true cost of underinvestment, explain why $1,000 a month wonāt cut it, and offer a clear roadmap for small firm owners ready to level up. Whether you've been burned by Read More
Build a Law Firm Brand Without Spending a Dime on Ads
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š£ Tired of pouring money into ads that donāt deliver? In this episode, Eddie and John break down how small firm lawyers can grow their brandāand client baseāthrough smart, intentional networking. From referral sources to podcast guest spots, learn how to turn relationships into visibility without opening your wallet. š Key Read More
The Biggest Worries Solo & Small Law Firms Have This Year
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š° What keeps solo and small law firm owners up at night? Itās not just about getting more clientsāitās about getting the right ones, staying profitable, and charging what your work is actually worth. Eddie and John unpack the real concerns from this yearās data, from inconsistent revenue to underpricing and marketing misconceptions, Read More
The Big Disconnect in Law Firm Marketing
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š„ Law firm marketing is more broken than most attorneys realizeāand itās not even their fault. Eddie and John break down the big disconnect between what firms think they should be doing and what actually works. From SEO to AI to VAs to social media, this episode reveals how trying everything means mastering Read More
The Truth About Conversions: What Law Firms Need to Know
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! šØ Most law firm owners think conversions are about one magic ad or a killer landing page. But hereās the truth: thatās a myth. In this eye-opening episode, Mike and Eddie unpack why āconversionā isnāt a single event but a series of intentional steps ā from your first impression to your follow-up game. Whether youāre obsessing over Read More
What Legal Marketing Can Learn from E-Commerce EmailsĀ
Recently, weāve been discussing how effective email marketing can be. Anyone who has worked with us or has read this blog knows how strongly we encourage people to send an e-newsletter at least once a month. Itās a means of staying top of mind and driving referrals. But letās shift gears for a moment and talk about other forms of email marketing. There are a lot of things you can learn that can also be incorporated Read More
Youāre Not ForgottenāYouāre Just Forgettable
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š§ Most law firms donāt get referrals because theyāre not badātheyāre just forgettable. In this episode, Eddie and Mike break down why staying visible through consistent, low-pressure marketing (like newsletters and community sponsorships) keeps your firm on peopleās radar. Whether they open your emails or just see your name at a Read More
