Pursuing Perfection? Take a Breath

Lawyers tend to be a different breed of human being. They are detail-oriented and perfectionists. This can be even more true for entrepreneurial attorneys who set out to start and run their own law firm. Does this sound like you? If so, you've likely encountered difficulties when it came to your marketing - specifically, your content. You've agonized over your website's design and the content that went onto Read More

Stop Chasing Perfection! – LFMM 335

Many lawyers are perfectionists. And while that may serve you well in your legal work, it can really hold you back if you're handling your own marketing. This week's episode encourages a different perspective and challenges you to start letting things go. Read More

Email Management Tips! – LFMM 332

One of the biggest time management issues attorneys face is dealing with their emails on a daily basis. Stop wasting and mismanaging your time with email! These tips will hopefully help you out.  Read More

4 Time Management Tips for Attorneys

We recently surveyed our email list and asked about the biggest challenges attorneys face. One of the most popular answers was time management. In this blog, we’ll provide you with several tips for managing your time, not just from a marketing standpoint, but in other areas of your business as well. 1. Streamline your touchpoints with your referral sources As a small business owner, you know it’s important to Read More

5 Strategies to Beat Burnout and Fall Back in Love with Law

Every lawyer faces burnout at some point in their career. If that’s you right now — if you’re not getting enough sleep, feeling depressed, dreaming about case notes, and forgetting your family’s faces — this year, try spending some time falling back in love with law.  That’s more difficult than it sounds, but it’s not impossible. There are a host of things you can do to make your life easier as a solo Read More

Don’t Let Your Ego Get in the Way – LFMM 297

You're a lawyer. We know you're smart, and we know you're an expert on law. But don't let your ego get in the way of asking for help in the other areas of your business you may not know as much about (i.e, marketing, bookkeeping, business management, etc). It's okay to ask for help! Read More

“I’m Just a Solo”: Is Your Mindset Undermining Your Company’s Future?

*This article appeared in the November 2019 edition of our print newsletter This summer, my team and I spent the weekend at a conference for solo and small law firms, shaking hands and dispensing marketing advice. The trip was a success, but one glaring problem stood out to me. Over and over, I met lawyers from solo and small law firms who were afraid of growth. I don’t think they were even conscious of the fear. Read More

“I’m Just a Solo” – LFMM 287

So many solo attorneys use the excuse of just being a solo as a way to avoid working with marketing vendors or taking on the potential for more business. That mindset is undermining the whole reason you started your firm to begin with! Read More

How Internal Core Values Create External Brand

Since its inception, Spotlight Branding has transformed from two guys in a spare bedroom in a Miami apartment to a team with hundreds of nationwide client-partnerships serving over 20 practice areas. We’ve built the company up to a 7-figure business with an amazing office culture that truly makes it fun to be at work. During this time, we’ve learned a thing or two about the importance of core values and how Read More

Why Most People Are Scared of Lawyers and What to Do About it

Dear Lawyer, Most people don't trust you. No offense. Plenty of surveys over the years have reinforced this. For example, an ABA study found that a full 69% of consumers surveyed believe that "Lawyers are more interested in making money than in serving their clients." Obviously that's not accurate. We know this firsthand - the vast majority of our clients are lawyers who are dedicated to solving problems and Read More