Listen to this episode to learn some of the different ways you should be measuring your law firm marketing, thus helping to determine if it is working. Read More
Should I Be Using Avvo? – LFMM 112
Avvo is one of the leading databases of lawyers on the internet. Listen to this episode for some quick thoughts of what you should be doing with your Avvo profile. Read More
Four Factors That Are MUCH More Important Than Your Google Ranking
Many lawyers seem to think that internet marketing = SEO. To them, all that matters in the realm of internet marketing is where their website shows up on the search results. (In fairness, it's hard to blame them - for years now SEO companies have shouted, spammed, and sweet-talked their way into over-priced contracts "guaranteed" to produce results.) If you personally haven't had a bad experience with an SEO Read More
What can I do OFF the internet to leverage my internet marketing even further?
Well, this is a dream come true of a question for anyone in Internet marketing because you always want your clients to understand that they have a role in this too. There isn't just some magic button that we press and then all of the sudden the Internet does all of these wonderful things for you. It's really important to understand that you play a role as well. That includes things like making sure you get Read More
What are some of the metrics I should track in my legal marketing?
When it comes to some of the metrics that you should track in your marketing let's start with what your marketing company can typically track, okay? We can track what we're doing with social media, how many people we're reaching if your audience is growing, if we're doing your Web site we can track how many people come there and what pages they go to. Okay, so get a good idea from your Internet marketing company Read More
How to Capture “Lukewarm” Prospects to Your Law Firm Website
The best type of traffic to your website is a hot prospect—someone who is actively searching for the legal services you provide and ready to make a purchase decision immediately. But the reality is that these visitors make up a small percentage of traffic to just about any website. More common is the visitor who is researching and exploring options, but isn’t ready to make a decision immediately. The problem is, Read More
Video Marketing for Lawyers: How to Make Your Videos Awesome
Online video is massively popular. YouTube alone has over a billion users - and every single day people watch hundreds of millions of hours of video. Globally, people are now watching as much video online as they are on TV or through other traditional sources. This presents a significant opportunity for lawyers. Video is one of the best ways that a lawyer can establish trust with potential clients who visit Read More
Where Do I Start? – LFMM 108
Click below to check out this Podcast episode of the Law Firm Marketing Minute Read More
A Conversation with Avvo CEO Mark Britton, Part 6 of 6: Why Your Law Firm Needs a Core Web Presence
This is Part 6 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two | Part Three | Part Four | Part Five How does Avvo work in relationship with a lawyer’s website, social media platforms, and other marketing channels? We asked Mark for his perspective: I think you need to have a core web presence… and then you can go out in the ether and refer Read More
A Conversation with Avvo CEO Mark Britton, Part 4 of 6: It’s Time for Lawyers to Overcome the Fear of Marketing
This is Part 4 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two | Part Three One of the most interesting parts of our conversation with Mark Britton came when we asked for his perspective on some of the most significant obstacles and challenges that lawyers face when it comes to marketing and business development. He believes that in many Read More
