Ok, so you’ve committed to building a marketing plan. You have a spreadsheet with four rows, one for each quarter, and a blank series of columns because you are unsure what categories to use. Though we will give you some ideas to get started, it is also important to note that you don’t need four rows. Why? Because nothing says, you have to do this by quarter. That is how we do it here at Spotlight, but that doesn’t Read More

In the previous blog, we discussed the fifth step in a marketing plan: organizing your marketing plan under several different categories. We mentioned that you could either have a category entitled “Social Media” encompassing organic posts (things you post for free) and paid digital ads through various social media platforms, or you could have separate ones for each. The key point is that there was no right or better Read More

Many people ask what they need to start developing a marketing plan. However, we question to what degree most law firms either have a marketing plan or think they have one. For instance, as we begin discussing a marketing plan and its components, you may realize that what you have is falling considerably short.  That’s not to say that a marketing plan is overly complex. As you read this blog series, you will Read More

If you have ever sat down with any of us at Spotlight Branding when we have gone over the Content Loop, you would have heard us discuss touchpoints. Examples of touchpoints are blogs, social media posts, podcasts, and videos. They are a means of staying connected with your network because they deliver informative and educational content your audience can use. Staying in touch with them has several benefits, such as Read More

After doing some quick napkin math, I figured I had had around 700 phone conversations with attorneys. Though each one was professional in tone, we discussed surfing, hockey, jiu-jitsu, music, running, dogs—the list is long. I have been writing for some of my clients for close to four years, and the longer these relationships go, the more personal they become. I prefer it because people who share a personal story Read More

Before you read anything else, please visit our company website, schedule a consultation, meet with one of our employees, and choose us for your content marketing. Did you do it? I doubt it, but I began the blog to show you how unlikely it is to simply turn a prospect into a paying client by asking. Many lawyers will use social media with us and insist that many of our posts should get people to call them and book Read More

Your previous clients are your best salespeople. Because you have established trust with them and have proven your ability to deliver an appropriate resolution, they are in the best position to tell others about you. Imagine that you have a very close relationship with a sibling. If you need an attorney and your brother or sister says they had a fantastic experience with one, how likely are you to set up a Read More

Communication is a tool that bridges the gap between confusion and clarity. Despite its importance, it’s one of the first things that gets cut out when people are short on time. Whether you are a marketing agency that deals with time-strapped lawyers or a lawyer managing a series of clients, the challenge is balancing the need for communication while appreciating someone else’s time. A reputation for being an Read More

We'll seek advice from established professionals as we continue our conversation about mental health in the legal industry. If you have seen a documentary called Stutz, you will have a better idea of some of the things I will discuss. The focus of it is a psychiatrist named Phil Stutz, who also co-wrote a book called The Tools with psychotherapist Barry Michels. The unique element of this book is that it offers a Read More

Am I a mental health professional? No. Did I study psychology or a related field in college? Also, no. However, there are two reasons why I am taking the time to discuss mental health despite my lack of qualifications. The first: Because of how closely our agency works with attorneys, it’s alarming when various studies show the increase in mental health issues within the profession.  “About 38% said they Read More