First things first — you actually don't need engagement on social media to have a successful presence. Yes, we know that practically every marketing guru out there swears by likes, comments, and shares as the key metrics for social media success. But guess what? The legal industry is the exception to this norm. Why? Because you deal with a lot of heavy subject matter. People don't necessarily want to engage with Read More
Best of LFMM – How to Generate Content Ideas
We're getting settled in our brand new office in Charlotte this week, so here's a Best Of episode! Today, Spotlight Branding copywriter Eddie Dzialo discusses how to generate topics for your content. It's a lot easier than you might think! Read More
3 Reasons to Outsource Your Blog Writing TODAY!
You know your firm needs a blog. (You do know that, right?) Whether you're playing the SEO game or you're trying to show off your expertise and remind people of all the ways you can help, your blog is the cornerstone of your content marketing strategy. (Not to mention, your blog articles make for great social media content AND the focal point of your email newsletters.) On top of consistently publishing blog posts Read More
How to Create a Month of Social Media Content in 30 Minutes (Or Less)
You know you need to be on social media, but the thought of coming up with new content every day feels incredibly daunting. However, it truly does not have to be! Here's the quick system we use to create our posts for Facebook, Twitter, LinkedIn, and Google Business every day. NOTE: This doesn't account for 100% of our content, but it provides content for our team to schedule and post in the event they aren't able Read More
Choosing a Specialized Marketing Vendor vs. a One-Stop Shop: What’s the Difference?
We know that you understand the importance of effective marketing strategies to attract and retain the right clients, and when it comes to vendors you partner with, you have a lot of options. While the allure of a one-stop shop that promises to handle all of your marketing needs under a single umbrella may seem appealing, there are compelling reasons why law firm owners should opt for working with a team of Read More
Starting an SEO Series – LFMM 632
Forget the overhyped promises and discover how your content marketing can naturally boost your SEO, without the smoke and mirrors. This episode peels back the layers on what SEO really means for your law firm, and why some of your colleagues might be skeptical about its purported benefits. You'll gain insights on the competitive landscape, learn why knowing your Google ranking is critical, and understand why Read More
SEO Is Not the Holy Grail – LFMM 628
This week we're sharing some highlights from a recent workshop we conducted where we dispelled some common myths and misconceptions about law firm marketing. On today's episode, we explain why SEO isn't all it's cracked up to be. Read More
3 Reasons Why SEO Doesn’t Matter for Your Firm
No, this isn't a clickbait article. SEO really doesn't actually matter for your law firm. When we say it doesn't matter, we mean that it isn't a requirement and it definitely shouldn't be the top priority when it comes to your online marketing strategy. Don't believe us? Here's why: 1. There's Limited Real Estate Open up a new tab on your browser right now and do a Google search of your practice area in your Read More
Redefining Marketing: Myths and Misconceptions
Join John and Marc as we show you how to shift the perspectives on marketing from a one-size-fits-all approach to building a strategic and strong foundation for law firms. Read More
Marketing Is Many Different Things – LFMM 624
Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what those are on today's episode! Read More
