For many influencers, success on social media is determined by how many likes, comments, shares, and follows they receive from their posts. For businesses in the fashion, food, or tech space, engagement and virality is also very important when determining their success. But… You, as a law firm, should NEVER expect to go viral on social media. In fact, if the only reason you post content is to try to go viral, Read More
140 – Mastering Trust Building and Credibility in Legal Marketing with Michael DeLon
Join us in an enlightening conversation with Michael DeLon, founder of Paperback Expert, as we delve into trust-building and how it transforms prospects into committed clients. We spill the secrets on how to elevate your content game, cutting through the noise, and making your brand the go-to expert, using platforms such as blogging, videos, social media, and emails. Learn why the pros like Gary Vaynerchuk Read More
Win an Award? Here’s How to Publicize It the Right Way
Congratulations! You just won SuperLawyers Rising Star. Or maybe you earned an award for your website’s design. Or maybe you won one of these awards. Don’t just keep that glory to yourself. Let your audience know! Show it off and be proud. Here are the best ways to do it. 1. Explain the Award Write up a quick press release and provide some contextual information about the award. After all, most people may Read More
5 Statistics That Should Shape Your Law Firm’s Content Marketing Strategy
From answering calls and messages in real-time to appointment scheduling, your clients will receive the care and support they need With LEX Reception. Our legal answering specialists are on hand 24/7 so you'll never miss a call or a future case. With custom scripting and software that can seamlessly integrate with your current workflow – we’ll make sure every potential client gets fantastic service from the very Read More
139 – Text Marketing Tactics to Boost your Law Firm’s Success with Alex Levin
Ever thought about text message marketing for your law firm? This episode takes you into the heart of this powerful communication tool with our guest, Alex Levin, Co-Founder and CEO of Regal.io. Alex is an expert in B2C technology and he shares enlightening insights into how law firms can leverage text message marketing to foster meaningful customer relationships. In this episode, we cover key strategies for Read More
The Truth About Your Website and ADA Compliance
Stop us if you’ve heard this one before: You get an email saying that your firm is at risk of being sued for MILLIONS because your website is not ADA-compliant. If you haven’t received a message like that yet, chances are that you will eventually. That’s because a couple of lawsuits were filed against businesses a few years ago (see Gil v. Winn-Dixie Stores, Inc), and then enterprising companies popped up and Read More
A Quick Tip on Marketing Budgets – LFMM 562
On today's episode, Marc kicks off the week with a quick tip on how you should structure your firm's marketing budget. Read More
137 – Choosing the Perfect Legal Marketing Partner with Fractional CMO Josh Ramsey
Ever wondered how to select the perfect marketing partner for your business? This week we chat with fractional CMO Josh Ramsey, who brings his vast experience to the table as we navigate the complex world of marketing partnerships, with an emphasis on comprehending the value of your investment beyond just the price. Our conversation takes a deep dive into working with ad agencies. Josh speaks of the importance of Read More
How to Measure the ROI of Your Law Firm’s Social Media
When it comes to an effective social media strategy for small businesses, many marketing gurus will tell you that engagement is the name of the game. The more likes, comments, and shares you get, the more successful your presence will be. That isn't true for professional services, especially lawyers. (Congrats! This is the one time you actually are the exception to the rule.) Why? It isn't because your subject Read More
6 Tips for Crafting an Irresistible Lead Magnet for Your Law Firm
Your website is the first impression that your law firm makes on potential clients. When they get there, they're looking for validation—are they in the right place? Do they understand what I'm going through? Do they have the knowledge and competence to help me? Not only does a helpful lead magnet answer those questions for visitors, it puts your website to work and transforms it into a marketing tool. Here are six Read More
