This article was provided by Anastasia Lipske, founder of Access Speakers, a speaker and podcast booking agency. Anastasia has a proven track record of booking over 1,600 engagements for her clients. She also has a unique talent for consulting business owners on personal branding strategies that can help them improve their chances of getting booked for speaking engagements or podcast interviews. Are you ready to Read More
4 Easy Law Firm Lead Generation Ideas That Won’t Break Your Bank
When it comes to generating leads, most firms look to strategies like SEO, Pay-per-Click ads, event sponsorships, and more. All of these avenues can work for you and they can generate a ton of leads. But they can also be pretty expensive—even more so if you're practicing in a larger market. If you're trying to lower your cost-per-lead, these four ideas could be what you need. 1. Place a Lead Magnet on Your Home Read More
A Free SEO Resource for Your Firm – LFMM 546
A different kind of episode today as we share a special resource we have that's dedicated to SEO. Check out our Anti-SEO Report at spotlightbranding.com/seo Read More
8 BIG Reasons Podcast Guesting Can Help Build Your Business
This article was provided by Anastasia Lipske, founder of Access Speakers, a speaker and podcast booking agency. Anastasia has a proven track record of booking over 1,600 engagements for her clients. She also has a unique talent for consulting business owners on personal branding strategies that can help them improve their chances of getting booked for speaking engagements or podcast interviews. Podcasting is one Read More
SEO Is Changing – LFMM 542
The world of SEO is changing more from search engines to video and social media. We explain exactly what that looks like on today's episode. Read More
The Dos and Don’ts of Law Firm Email Newsletters
Last week we talked about how to measure the ROI of your email newsletters, and we included a helpful note about the importance of testing various elements to see if you can improve your ROI. If you're feeling stuck and not sure what your email newsletters should include (or not), we're here to help. DO: Consider the design It can be easy to pick out a basic template, drag and drop your content, and call it a Read More
Lots of Referrals Doesn’t Necessarily Mean You’re Great with Referrals – LFMM 538
On today's episode, Spotlight Branding CEO Marc Cerniglia takes over the show to talk about the importance of referrals, but notes that just because 100% of your business may already come from referral doesn't mean you're actually doing well with your referral strategy. Read More
Developing a Clear Marketing Plan that Gets Results
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold her shares and pivoted into a business coach guru. She is now an international speaker, and bestselling author, and operates a successful coaching firm, empowering business owners to build thriving, profitable businesses that are self-managed with Read More
132 – Examining Your Law Firm Card Strategy with Rick Elmore
Many small firms send birthday or holiday cards, but are you maximizing this strategy's effectiveness? This week we're joined by Rick Elmore from Simply Noted to chat about the value of handwritten notes and how to stand out from other businesses who send their own cards. Get a free sample of Simply Noted's work by visiting www.simplynoted.com Read More
How to Measure the ROI of Your Firm’s Email Newsletter
Email marketing can still be one of the most effective tools in your firm's overall marketing strategy. However, many small firms fail with their emails simply because they aren't utilizing the right strategy. But how do you know whether or not your emails are working to begin with? We'll show you how to figure it out. 1. Set Your KPI What do you want your email to *really* do? Do you want it to be opened? Read More
