Very little in life is free anymore, but there are still things out there that provide a TON of return for relatively little cost. If you've invested in your firm's marketing, you've likely seen how much money you need to shell out in order to reach your goals. An effective Google Ads strategy costs thousands and ensuring you show up on page 1 of a Google search could cost more, especially if you're in a larger Read More
Marketing Is Trial and Error – LFMM 482
We get it - you're analytical, cautious, discerning. You want to make sure you make the right decision the first time. The problem is that marketing goes a lot faster than your decision-making is used to. We explore ways to make it work on today's episode. Read More
118 – Rethinking Your Marketing with Natalie Armstrong-Motin
There's a lot of "old school" marketing that's still just as effective today, and even more so when you utilize modern technology! This week's guest, Natalie Armstrong-Motin, has spent decades serving the legal industry and shares her insight into what you should be focusing on. Connect with Natalie on LinkedIn and check out the ways she can help your firm by visiting www.howtomarketmymediationpractice.com Read More
How to Use TikTok for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of TikTok. Who It's For: TikTok is one of, if not the biggest social media app in the world. Read More
You Need to Adapt – LFMM 478
The world is changing faster than ever, and if you choose to remain stuck in your ways, you risk losing your business. We explain why on today's episode. Read More
How to Assess the ROI of a Law Firm Marketing Campaign
Dan Brian is Digital Marketing Director for Riddle & Brantley, a mid-size personal injury law firm in North Carolina. In his spare time, he runs Marketing for Justice, a membership group providing digital marketing know-how to law firm marketers. In online marketing, there’s a saying you’ve probably heard: “Content is king.” Well, if that’s the case, then data is God. Not really, but you understand the point. Read More
117 – Building Your Referral Strategy with Maile Collmer
Referrals are the lifeblood of your firm. Do you have a strategy in place to receive them or are you hoping for the best? This week we're joined by expert referral coach Maile Collmer to talk about networking and strategic conversations around referrals. Learn more at www.mailecollmer.com and get weekly referral tips at www.52referraltips.com Read More
3 Simple Tips to Improve Your Lead Quality
You're generating leads, but many of them don't seem to be the most qualified. Maybe you're referring out more business than you're accepting. Or worse, maybe you're taking on more business you need in order to stay afloat rather than the business you actually want. All of these issues could involve your lead quality. Here's how to make some improvements. 1. Accurately track your lead sources Do you even know Read More
How to Beat the Rat Race – LFMM 474
You're spending the majority of your marketing budget on Google, and for what? To get constantly price-shopped? There's more business waiting (that's also more cost-effective), and we discuss on today's episode. Read More
What to Do with Bad Prospects
No matter how hard you try, some leads you generate won't be qualified. Maybe they're looking for a specific kind of help you don't offer. Maybe you're out of their price range. Maybe they're not even looking for help at all right now. Those leads are still valuable! Unfortunately, so many marketers focus on their qualified leads and just discard those that aren't qualified. But you can still get value out of Read More
