Happy Memorial Day! This week we're discussing the results you should look for in your marketing, how long it should take, and how content marketing can help your other efforts perform better. Read More
Don’t Just Focus on Audience Growth – LFMM 421
Most marketing companies just focus on audience growth (lead generation) and not nearly enough on nurturing those leads to convert more efficiently. This week's Law Firm Marketing Minute looks at the importance of nurturing and how it can help your overall marketing strategy. Read More
3 Benefits of Finding a Niche
It seems counterintuitive on the surface. Why would you limit your service offerings? Wouldn't that reduce the potential number of people you could work with? In today's consumer landscape, fewer and fewer people are fine with working with general practitioners, especially when it comes to high-stakes situations like legal or financial issues. If you're still taking every case that walks through your door (for Read More
“Marketing Doesn’t Work” – LFMM 420
If you've ever thought that marketing doesn't work, think again! This week on the Law Firm Marketing Minute, we're going to explain where things might have gone wrong and readjust the perspective of marketing your firm. Read More
069 – Mastering Media Relations with Janet Falk
Having connections with reporters give a huge boost your authority and credibility. This week, we're joined by media relations expert Janet Falk to talk about the entire process of building those relationships from first getting a reporter's attention to being interviewed. Grab your Media Profile template here. Get Janet's tips for maximizing an interview here. Read More
7 Foolproof Ways to Create Engaging Content Part 6: Markerboard It!
We're reaching the end of our 7-part series on ways you can create engaging content. So far, we've covered the "Top 3" method, the “One Thing” strategy, the “Success Story” hack, the “Inspiration” method, and the "Cool" strategy. All of these strategies rely on your imagination and creativity to execute, but this strategy involves something you might have somewhere in your office - a markerboard. The Markerboard Read More
Your Experience Doesn’t Matter! – LFMM 418
People care more about what you can do for them right now than what you've done for others in the past. That's a pretty big shift in how lawyers tend to market themselves, and it can be a scary switch to make. We explain what that looks like on this week's Law Firm Marketing Minute. Read More
068 – Getting the Most Out of Your Books with Michael DeLon
In somewhat of a sister episode to #32 with Paula Black on publishing a book, we're joined this week by Paperback Expert's Michael DeLon to talk about how to get the most out of your book and all the ways it can enhance your marketing and business development. Learn more about Paperback Expert at www.paperbackexpert.com Read More
Your Marketing Should Repel People – LFMM 416
Yes, your marketing should bring in business, but it should also prevent the wrong people from showing up. We explain on this week's episode! Read More
3 Tips to Boost Your LinkedIn Presence
If there’s one perk of the Great Resignation for business owners, it’s this: Engagement on LinkedIn is booming. According to its parent company, Microsoft, the platform got so popular last year that its overall revenue jumped 36% in the fourth quarter alone. This is great news for you, because more people using the platform to connect professionally and nurture business relationships means more potential eyeballs Read More
