Marketing isn't just about getting as many leads as you can - it's about getting the *right* leads as well. If you've ever said something like "I don't need marketing right now because I have all the business I can handle," then you aren't looking at marketing the right way and this week's episode is for you. Read More
7 Foolproof Ways to Create Engaging Content Part 5: The “Cool” Strategy
Buckle up, because it’s time to level up your content game! This month, we’re going over a fifth way to quickly and easily create content that will hook your leads and prospects. So far, we’ve covered the “Top 3” method, the “One Thing” strategy, the “Success Story” hack, and the “Inspiration” method — which brings us to one of our favorites, the “Cool” strategy. This is similar to the “Inspiration” method. Read More
Marketing 101 Part 3 – Lead Management – LFMM 414
Your marketing can generate all the leads you could ever want, but it means nothing if you don't have a system in place to manage and nurture them. We break down what that looks like on this week's episode. Read More
How to Market Your Firm as a True Solo
When you’re a sole practitioner, you’re responsible for running every aspect of your firm by yourself. That includes everything from client acquisition to case management and even marketing. Let’s talk about marketing in particular. As a solo practice, you can’t afford to overlook it, especially when you’re competing with larger law firms to represent clients in the same types of matters: personal injury Read More
065 – Outsmarting Your Competition with Stormie Andrews
There's a saying that the best cases go to the best marketers. When you're a solo/small firm, you often can't compete with the bigger marketing budgets of larger firms. However, as our guest Stormie Andrews explains, you can outsmart them by understanding your clients better than your competitors. Learn more about Stormie's Buyer's Persona and more at www.outsmarttools.com Read More
Marketing 101 Part 2 – Leads – LFMM 413
While it may seem obvious, data suggests that people aren't exactly sure what constitutes a lead. We give you the definition on this week's episode! Read More
5 Easy Steps to Polish Your LinkedIn Profile
This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New City. She provides media relations and marketing communications services to attorneys with a solo practice, small law firms and consultants. She can be reached at 212/677-5770 or Janet@JanetLFalk.com Make the most of online networking by presenting your best digital self. Polishing your LinkedIn profile has Read More
Marketing 101 Part 1: The Different Types of Marketing Explained – LFMM 412
Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what those are on this week's episode! Read More
Your SEO Is Probably Good Enough Already
We know, you’ve been told time and time again that you should focus on SEO if you want your firm to grow. For years, firms have been laser-focused on SEO and getting higher rankings on Google. Marketing companies continue to push this idea and place it at the core of your marketing strategy. But what if your SEO is already good enough? Focusing on SEO is certainly one way to go about growing a firm, but if it’s Read More
So, Your Firm Is on TikTok — Now What? 5 Steps to Boost Your Follower Count
A year ago, the hottest marketing question for lawyers was, “Should my firm be on TikTok?” Today, that’s a given, and there’s a new question making firms everywhere scratch their heads: “How can I make my TikTok account a success?” First, get over any lingering TikTok stereotypes you might have. Yes, this platform started out as a tool for teenagers lip-syncing and shimmying in their parents’ basements, but Read More
