This July, Google’s algorithm team destroyed the marketing strategies of hundreds of small businesses with just a few clicks. The updates they made constituted just another day at the office for them. But for business owners, those clicks were disastrous! Overnight, their companies disappeared from Google’s front page and were buried deep in the search results — exactly where they had paid thousands of dollars not to Read More

Would you ever go into an important business meeting with your tie on backward or your fly unzipped? Of course you wouldn’t! Like any professional human, you check out those details in the mirror before meeting a client. You know that first impressions matter. So, riddle us this: Why aren’t you taking the same amount of care with your website?  Your firm’s site is your digital first impression, and if it’s Read More

In today’s increasingly digital world, you might be tempted to think that books and other types of physical literature have lost their relevance. But that’s not true! Writing and publishing a book is still a monumental achievement and a great way to communicate information. Even more, it’s instant credibility and changes the way people see you. Writing a book is a great way to showcase your expertise. A book Read More

Have you received an email before that went something like this? “Hi! We ran this free speed test on your website for you to see how your website was performing and unfortunately you have several issues with your website. There are many speed and optimization issues, which means your website isn't performing as well as it should and it's losing you business.” The truth is that this email is a gigantic lie, but Read More

Imagine you’re sitting at your desk with the light of your computer screen blazing in front of you. You have to write a blog post, record a podcast episode, or make a social media statement before the end of the hour. So, what do you talk about?  If your mental self is stuck staring at a blank screen, don’t worry — you’re not the only one. One of the most common questions clients ask us is, “What should my Read More