Do you have a blog on your website? If not, you should finish this article and start writing one. If you do, close your eyes and ask yourself, “What’s the goal of my blog?” If your answer is, “To improve my website’s Google rankings,” you’re blogging for all the wrong reasons. At this point, you likely know Spotlight Branding’s position on SEO: After years in marketing, we’ve realized it’s overrated, Read More
Your Marketing Shouldn’t Be Complicated (But It Probably Is)
Have you ever sat through a presentation from a marketing company where they pitched SEO and pay-per-click services? Did you really understand any of it? What likely happened is that the salesperson showed you all kinds of numbers and charts with different colors and lines going in several directions. You probably heard about “ad spend” and “algorithms” and “keyword density.” Did any of it make sense? Unless Read More
Is Your Marketing Too Complicated? – LFMM 298
Did you fall for a flashy presentation full of graphs and numbers? Are you even sure what your marketing is supposed to be doing? Marketing shouldn't be complicated, but if you find that your campaigns aren't aligning with your goals, it's time to make a switch. Read More
Does Practicing “Door Law” Make You Look Diverse or Desperate?
5 Ways Quitting ‘Door Law’ Will Boost Your Revenue Are you familiar with the concept of “door law”? If not, it’s the oldest trap in the lawyer book and a myth that’s run many freshly minted attorneys into the ground before they even got started. Practicing “door law” means leaving your door open to any client who wants to walk through it. Door law lawyers practice family law one day, personal injury the next, and Read More
Relationship Building Made Easy: Are You Cashing in on the Power of FAQ Videos?
Considering the amount of time people spend staring at their smartphone screens, crouching over their laptops, and flicking through programs on their smart TVs, it shouldn’t surprise you that videos are a vital marketing tool. According to WordStream, people spend about one-third of their time online watching videos, and Forbes reports that over half a billion people watch videos on Facebook every single day. We’ve Read More
3 Ways to Grow Your Email List – LFMM 296
If you're not consistently adding contacts to your email list, you're definitely missing a big opportunity to generate more referrals and work with people who already know and trust you! We highlight a few easy ways to grow that list in this week's episode. Read More
Your Ideal Client Is Just 3 Steps Away: Don’t Let Them Slip Through Your Fingers!
To grow your law firm, you need to either leverage your current clients or add new ones. It’s that simple. The first option can be challenging, depending on your practice area, so for most lawyers, bringing in new clients is the way to go. That said, many lawyers dread the process of tracking down clients — understandably, too! If you go the conventional route, it will probably feel like you’re stumbling around in Read More
You’re Easy to Forget – LFMM 295
Regardless of how good of a job you do, it's easy to get forgotten. We're so bombarded with information and distractions these days that people can easily forget who you are within weeks of meeting you. We discuss this problem on this week's episode of The Law Firm Marketing Minute. Read More
The SEO Gold Rush – LFMM 294
How is SEO like the gold rush of 1849? Find out in this week's episode! Read More
Best Practices to Maintain Relationships with Reporters
*This article was provided by Janet Falk, an expert in media relations for law firms. Learn more here. You have created an Executive Media Profile as a tool to get on a reporter’s go-to list. Here are Do’s and Don’t’s, tips to remain top of mind with reporters. Following them will help you generate the media coverage that will keep your name in front of clients, prospects and referral sources. Be on the Read More
