Opening your own law firm, especially straight out of law school, can be overwhelming. Unless you happen to win the lottery, chances are you don’t have a giant pile of cash lying around to put towards your law firm; especially when you’re still working to pay back those student loans. At a time when it’s very important to allocate funds carefully, here is how we recommend you proceed: Focus on the resource you Read More
Your Credibility is More Important Than SEO – LFMM 215
If you're a consistent listener of this podcast, you've probably heard us say this before, but that's because we strongly believe SEO is not nearly as important as most internet marketing companies make it out to be. Credibility is far more important and will make clients want to work with you because they see you as the expert in your field. Read More
Your Referral Strategy is More Important Than SEO – LFMM 214
We've said it before, and we'll keep saying it: There is so much more to internet marketing than SEO! Referrals are a much more consistent, cost effective method for bringing in new clients than chasing SEO and throwing money down the drain every month trying to move up in the search rankings. Read More
The Single Best Way to Improve Your Marketing in 2018 – LFMM 213
On this episode of the Law Firm Marketing Minute, Daniel explains the single best way to ramp up your marketing for 2018. Don't let your New Year's resolution to improve your marketing fall by the wayside. Try out this one idea that is simple, but produces exponential results. Read More
A Simple Test of Your Website Home Page – LFMM 212
There is one simple question that any person who visits your website should be able to answer within seconds of going to your homepage. If you aren't clearly conveying exactly what you do and whether or not you can help someone who is searching for an attorney, that potential client will move on to someone else who states front and center on their website what they do and who they help. Read More
Gratitude and Your Marketing Strategy – LFMM 211
How do you show current clients, past clients, referral sources, mentors, etc. that you're thankful for them? The little things do mean the most sometimes, and small gestures that show your gratitude show clients that you value them, and appreciate them. Spotlight Branding would like to wish you safe travels this week, and a Happy Thanksgiving! Read More
The Smart Way to Use Social Media for Your Law Practice – LFMM 210
Your business' social media presence is about so much more than posting a link to your website once a month. You want to stay top-of-mind with past clients, give potential clients helpful information that makes you look credible, and expand your brand's reach. Read More
The Holidays Are Almost Here… Don’t Lose Focus! – LFMM 209
The end of the year brings holidays and Quarter 4, which can be a very stressful time. Danny encourages you on this episode to keep moving forward and stay focused on your goals for the year. Enjoy the holidays, but do your best to finish this year strong! Read More
What Are the Most Important Functions of a Good Law Firm Website?
While there are many components to a good law firm website, today we’re going to cover a few of the most important features. You want your website to portray the following three things to potential clients, and anyone who visits your website: 1) Make it clear what you do and who you help. Within the first few seconds that someone is on your website, they should be able to tell what you do, and if you can help them Read More
What Are Good Blog Topic Ideas For My Law Firm?
If you’re thinking of starting a blog, it can be a little overwhelming to think of what you should write about. Every blog is different and finding out how to sculpt yours can be challenging, but here’s what we recommend for small law firm blog topics: Answer the questions your clients ask you on a regular basis. Ideally, you’ll want to publish a blog post weekly or bi-weekly, and definitely one a month at the Read More
