Listen to this episode for quick tips on how to make the right marketing decision for your firm, and stay tuned for a special announcement at the end. Read More
How can I use email marketing for my law firm?
Well, when it comes to email marketing we, first of all, actually try to stick with the content list you already have so if you want to go out there and purchase a list, if you're a business attorney and you want to go purchase a list of business owners go for it but there's a lot of rules and laws and things like that you need to consider. So when we look at email marketing we really try to think in the context Read More
My website lists my credentials as an attorney, what more does it need?
Well, I mean having your Web site lists your credentials is nice and all but first of all, whose Web site doesn’t do that; that's kind of the basics, you know, so I mean any prospects that's looking at you and maybe a couple of other attorney's is going to see a great list of credentials and typically it's not hard to make your credentials look good. No offense if you have a great list but I think you need to hear Read More
How often should I send out an e-newsletter?
Well there's no really right or wrong answer to this. Okay, we typically advise once a month for most of our clients it just really depends on the nature of the newsletter. Really the idea is you want people to pay attention to it, right, so you don’t want to do something too often to where it's too much, where they're going to unsubscribe or just ignore it so once a month seems to kind of be a good average but that Read More
Six Words You Never Want to Hear: “I Didn’t Know You Did That!”
“I didn’t know you did that!” Many lawyers have heard this before – usually from a client who is excited to find out that you offer services beyond what you have done for them in the past. And while it often leads to more business, “I didn’t know you did that” is a phrase that you never want to hear. Here's why: it means that your clients (or referral sources) aren’t aware of the various ways in which you Read More
Let’s Chat about “Website Chat” – LFMM 119
Should you put a website chat box on your law firm website? And, how easy is it? Listen to this episode for some quick insight into the value and ease of website chat. Read More
How can I improve my law firm website with video?
Well video is definitely a great way to improve your Web site, remember your Web site's primary aim should be to enhance your credibility, to further someone's impression of you as a trusted leader or expert in your practice area so video is just another way you can do that on your Web site. We like to recommend to our clients to use video to answer common questions, to talk about topics that client's would be Read More
Lead Diversification – LFMM 118
Check out this episode for some quick pointers on the importance of making sure your law firm's leads are coming form diversified sources. As they say, don't put all your eggs in one basket! Read More
Do I Want a “One Stop Shop” Marketing Company? – LFMM 117
What is better, having a marketing company that does it all, or one that focuses on just a few aspects of legal marketing? Tune in get our take on the question. Read More
How to Keep Readers Engaged with Your Law Firm E-Newsletter
There are at least 100 BILLION emails sent per day. Some days it can feel like most of those were sent to me - do you know the feeling? Well, we're not alone. Just about everyone with an email account is inundated and overwhelmed. So given this email overload... how can you keep your audience engaged with your law firm email newsletter? (If you want to know why an email newsletter is important for your firm, Read More
