Tech doesn't have to be scary, nor does it make you lazy for utilizing it. The truth is that you don't have to do everything yourself or make sure every last punctuation mark is reviewed before it's sent to a client. It can also be hard to let go of past systems when so much time, money, and effort have been put into them. Don't fall into that sunk-cost fallacy! Instead, look ahead at the opportunities that Read More

If you're running ads or promoting a lead magnet through a sponsored email or event, you want to make sure you're executing the most optimal strategy you can. And while you can certainly create a landing page on your firm's website, it can be difficult to track the individual success of that page and even more difficult to A/B test certain elements. That's where Unbounce comes in. Unbounce allows you to create Read More

Okay, we'll admit that this piece of tech is a little bit "extra," especially after we tell you how we use it. But also, these TVs are incredible. When you're outfitting your firm with decor, you almost certainly look for a few different art pieces to hang on the wall. Maybe you have one or two pieces in your own office right now. Well, what if you could A) regularly swap out the art on the wall and B) utilize Read More

When it comes to the kind of environment you're trying to create in your firm, setting the right mood with the music plays a big part. Whether you choose to have a specific Spotify playlist on in the background or you prefer more ambient sounds, you need to have a great sound system in place to amplify it. We have several Sonos One speakers in our office, and they are amazing. We can control all of the speakers Read More

As a business owner, it’s your job to support your clients as effectively as possible. You spend a lot of time and money maintaining systems and processes that ensure those clients get results. But what if it were possible to maintain the same level of service at a fraction of the time and cost? While most firms use technology like high-speed internet, cloud storage, and automated payroll systems, not all of them Read More

Podcast listeners don’t ask for much—they just want to be informed. Unfortunately, if your podcast sounds like you’re recording in a sewer or calling from your phone, people will go elsewhere to get the information they’re looking for. Fortunately, you don’t have to break the bank in order to create a professional-sounding podcast. We’ve used Blue microphones for years with our shows Law Firm Marketing Minute and Read More

If you employ virtual assistants or you have some positions in your firm that are fully remote, it can be difficult to make everyone feel as though they’re right there in the office with you. We have a solution for that!  A couple of years ago, Facebook came out with the Portal, a portable video device that allows you to connect with people via Facebook Messenger and provides a constant video stream to Read More

You want to step up your graphics game. Maybe you want a killer Instagram presence, or maybe you just need help crafting a series of pamphlets for your office. Regardless of your graphic design needs, a company like Design Pickle could be your answer.  Unlike websites like Canva where you’re left to your own graphic design skills (or lack thereof), Design Pickle gives you a dedicated graphic designer that you can Read More

In February 2021, a high-profile law firm with brand-name clients was hit by an especially aggressive piece of ransomware. In a statement on its website, the firm said that hackers had gotten into a system containing sensitive personal information, although it did not specify how much of the actual data was accessed or taken. This is every firm’s worst nightmare. A data breach can damage your reputation, erode Read More

There’s a long-standing belief that Mac computers are better for artistic/creative projects while PCs are more for simply getting work done. However, that doesn’t have to be the case! When it comes to podcasting, your PC can be just as efficient as any Macbook. You just need the right software.  That’s where Audacity comes in. This program has been around for years and makes audio recording and production as Read More