Your Law Firm Is Like a Football Team – LFMM 346
Believe it or not, your law firm can draw a lot of similarities from a football team. This week’s episode looks at five ways each side is similar. If you…
The Xs and Os of a Winning Law Firm: 5 Football Lessons That Will Help Your Business Thrive in 2021
We’re pretty big football fans at the office and several of us look forward to every single game. Usually screen time helps us turn off our work brains, but lately,…
Starting a Podcast Is Easy with Buzzsprout!
Starting a podcast for your law firm can be a great authority-building tool that you can quickly implement into your marketing. While there are several other podcast hosts out there,…
You’re the Best! (Even If You Can’t Say It) – LFMM 345
Bar rules prohibit you from saying you’re the best, but there are ways you can still show people. This week we explain how your marketing content can position you as…
How to Create Core Values for Your Law Firm That Matter
Here at Spotlight Branding, we use the phrase “right person, right seat” when we’re talking about hiring. That means getting the perfect person in the correct role at the company,…
A Quick Tip to Improve Your Content – LFMM 344
This week, we share an easy way to generate tons of topics for your law firm, whether it’s blog, video, or podcast episodes. It’s all about providing one tip in…
3 Tips from Filmmakers to Help You Master Video
As we continue to adapt to a half-digital, half-physical world, one thing is certain: This is our new normal. And in the business world, you adapt or you die. While…
Tap into Your Email List! – LFMM 343
Your contact list (and yes, you certainly have one) is the most precious marketing asset you own, and if you’re not regularly reaching out to them, you’re losing business to your…
How to Tap the Goldmine of Your Contact List (Even If You Don’t Think You Have One)
A few weeks ago, one of our clients came to us with a dilemma. He wanted to send out an email newsletter to all of his firm’s existing contacts, but…
Where Do Your Clients Hang Out? – LFMM 342
Do you know where your audience spends most of their time? Whether it’s the real world or the digital one, knowing where your audience spends time will help you craft…
Should Your Law Firm Be on TikTok?
The Chinese social media platform TikTok has been all over the news for the last few months, and the buzz has officially made it into the Spotlight Branding office. Now…
The Importance of Positive Reviews – LFMM 341
Having a lot of positive reviews from happy clients on your website, Facebook, or Google My Business page can make the buying decision much easier for prospective clients. In this…
Add Audio to Your Blogs
Whether you’re looking for some ADA enhancements to your firm’s website or you want to add a little “bell and whistle” to your blog, Play.ht is a great tool. This…
Stay in Touch, Get More Referrals (It’s the Easiest Way to Increase Your Bottom Line!)
The more often you remind your network of who you are and what you do, the more likely they are to think of your firm when the opportunity for a…
The Scary Truth About SEO – LFMM 340
With Halloween around the corner, we wanted to remind you about the scary truths behind SEO. In this episode, we look at two big reasons why SEO is so prevalent in…
The 3 Scariest Marketing Mistakes You Can Make
Halloween is almost here! This is always a fun time of year, packed with ghosts, ghouls, and gargoyles. That said, don’t let the spooktacular holiday fun distract you from your…
Market to the Best Clients, Not the Most Clients – LFMM 339
Most people in the legal world have been of this mindset that the internet completely changed how you market your firm. FALSE! The internet can help you grow your firm…
Two Quick Tips for Organizing Your Emails
If looking at your email inbox makes you feel overwhelmed and anxious, then you’re in the same boat as most of the lawyers we work with. Good email management is…
The Benefits of Hiring a Vendor vs. In-House Labor – LFMM 338
Did you know that a vendor can cost 1/3 what a full-time, in-house employee does? If you’re hesitant to hire (or rehire) for a role your law firm needs, outsourcing…
You’re Not Alone: Learn and Grow with a Professional Organization
Business is competitive by nature. If competitors didn’t push our favorite brands to be better, they may not even exist. Our technology options would be limited without Apple’s ingenuity. Shipping…
Yes, You Can Actually Still Get More Referrals! – LFMM 337
If you’re not focusing on referrals (or you’re just hoping they continue to come in at the same rate they’ve always appeared), you could easily double them by investing in…
Organization Has Never Been This Easy
If your way of organizing your tasks is a pile of sticky notes all over your desk or a barely legible notepad full of loosely connected thoughts, it’s time for…
Pursuing Perfection? Take a Breath
Lawyers tend to be a different breed of human being. They are detail-oriented and perfectionists. This can be even more true for entrepreneurial attorneys who set out to start and…
2021 Starts Today! – LFMM 336
Believe it or not, we’re headed into Q4 which means it’s time to start thinking about your plans for 2021. In this episode, we talk about how to approach your…
Stop Chasing Perfection! – LFMM 335
Many lawyers are perfectionists. And while that may serve you well in your legal work, it can really hold you back if you’re handling your own marketing. This week’s episode…
Considering Hiring? Now Is the Perfect Time
Right now, we’re stuck in a pretty turbulent economy. Millions of people have lost their jobs or been forced to leave them because of the coronavirus pandemic, and the whole…
Take the Awkwardness out of Asking for Testimonials: How to Get Positive Reviews for Your Firm
Do you ask your clients for testimonials? Maybe you don’t because you’re worried it will make you look needy. Or maybe you do, but you drag your feet through the…
A Lesson from a Car Dealership – LFMM 334
What can a trip to a car dealership teach us about running a small business? John provides that answer in this week’s episode. Additionally, we talk about our new DIY…
Overcoming Camera Shyness – LFMM 333
We all have insecurities, and it can be easy to object to a video marketing strategy if we’re concerned about what people will think about our physical appearance. This week’s…
How to Create Blog Posts People Actually Care About
As you’ve probably discovered, the trickiest thing about writing blog posts isn’t actually writing them — it’s thinking of something to write about. Topic choice trips up a lot of…
Easily Multiply Your Content!
Want to add even more content to your website and marketing? Descript is a tool that allows you to convert audio to text in just a few minutes! This allows…
Stop Taking Cases You Dread! The Secret to Hooking Your Dream Clients
We have a secret to share with you. It’s a big secret — something even lawyers who have worked decades in the business don’t know. Are you ready? Here it…
Email Management Tips! – LFMM 332
One of the biggest time management issues attorneys face is dealing with their emails on a daily basis. Stop wasting and mismanaging your time with email! These tips will hopefully…
How to Write Compelling Legal Content in Record Time
Targeted content is the key to attracting the cases you want. It positions you as an expert and pulls in clients looking for the best in the field. Here’s the…
Make Your Hiring More Efficient – LFMM 331
Hiring a new employee can drain a lot of time as a small business owner – time you likely need to be spending running your business. We’ve streamlined our hiring…
5 Steps to Creating a Profitable Email Newsletter
Sending out an email newsletter is one of the best ways to stay in touch with your network, build your brand, bring in leads, and generate referrals. This is common…
Your Website Is Your Digital Office! – LFMM 330
Whether it’s due to price or timeline, choosing to have a basic templated website thrown up in a day or two will only work for so long. You need to…
Interview with The Phone Sales Doctor – LFMM 329
Our Brand Strategist, Jana Eatman, sat down with Chris Mullins, The Phone Sales Doctor, to discuss ways attorneys can improve their referral marketing and make an emotional connection with their…
How YOU Can Be a Podcast Guest
*This article was provided by Janet Falk, an expert in media relations for law firms. Learn more here. Podcasts are all the rage to offer timely insights and promote your…
How to Make the FAQ Videos Your Leads Want to See
Videos are an ideal way to reach current and potential clients. According to WordStream, people spend about one-third of their time online watching videos, and Forbes reports that over half…
How to Network in a Pandemic – LFMM 328
Networking is the absolute best way to create referral sources and build relationships. However, just because we’re all a little more isolated these days doesn’t mean networking has to go…
3 Reasons Why Repetition Makes Your Content Stronger
One of the concerns we hear most often from clients is that they fear their content is becoming repetitive, boring, or monotonous. They’ll come to us wondering if it’s okay,…
Fear Sells – LFMM 327
What does your law firm sell? Is it just bland, boilerplate legal services that don’t inspire or help you stand out? Alternatively, are you selling an emotional connection, whether it’s fear,…
An Easy Way to Post to All of Your Social Media Platforms!
By now you should know that posting valuable, evergreen content is important, right? You also need to be posting it to multiple platforms like Facebook, Twitter, and LinkedIn. The problem…
How the Right Content Strategy Makes All of Your Marketing More Effective
A couple of years ago, one of our clients sat next to a stranger on a plane. The two men got to talking about their work as you do when…
Why Loops Are Better Than Funnels – LFMM 326
Most marketing strategies revolve around creating a funnel to nurture leads along. There’s one big problem, though: Funnels end. However, if you create a marketing loop, leads stay in your…
4 Time Management Tips for Attorneys
We recently surveyed our email list and asked about the biggest challenges attorneys face. One of the most popular answers was time management. In this blog, we’ll provide you with…
What About Those Directories? – LFMM 325
Should you make directories like Avvo or Justia part of your core marketing strategy? The answer is always “it depends,” and it leads us to next week’s topic!
The Importance of Blogging for Your Law Firm – LFMM 324
Website post: If your law firm website doesn’t have a blog (or you’re not using it the right way), you’re missing out on a great way to showcase your expertise…
4 Ways to Take Your Law Firm Website to the Next Level
You have a website – great! Even better, you utilized the elements we’ve written about here and here to make a great website. Even better than that? Many of you…
