Making Ghost Calls Work for You and the Most Important Tool
*Content for this blog post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review…
4 Ways to Solve Cash Flow Problems in Your Law Firm
As a small business owner, the cash flow peaks and valleys add much more stress to your already stressful life. We’ve heard from many attorneys that cash flow issues are…
TikTok for Lawyers? – LFMM 323
TikTok has exploded as one of the most popular apps among Gen Z consumers, but does that mean your law firm should have a presence there? We discuss on this…
A Free (And Great!) Spreadsheet App
Why pay over $100 for a license to use Microsoft Excel when there’s a free spreadsheet app out there that has just as much functionality, if not more, and is…
How to Retake Control and Grow Your Firm: 3 Tips for Nailing Down the Ideal SOP
Trying to grow your law firm without a written manual of standard operating procedures (SOP) is like trying to run a successful bakery without written recipes. Imagine you opened a…
It All Starts with Content – LFMM 322
All of your marketing should start with your content, whether it’s your website, blogs, or anything else. Why? Because it makes the rest of your marketing actually work! We explain…
LinkedIn for Lawyers, Part 3
*Content for this post has been provided by Frank Ramos, Jr., the Managing Partner of the Miami litigation boutique firm of Clarke Silverglate, P.A. Check out Frank’s other books, which…
LinkedIn for Lawyers, Part 2
*Content for this post has been provided by Frank Ramos, Jr., the Managing Partner of the Miami litigation boutique firm of Clarke Silverglate, P.A. Check out Frank’s other books, which…
2 Steps to Success on Social Media
If you’ve been following us for a while, then you know we offer our clients social media marketing. However, we also understand the drive many lawyers feel to try their…
The Importance of Setting Goals for Your Firm – LFMM 321
Do you have yearly goals in place for your firm or are you just going through the daily motions? In this episode, we talk about setting yearly goals and why quarterly…
LinkedIn for Lawyers, Part 1
*Content for this post has been provided by Frank Ramos, Jr., the Managing Partner of the Miami litigation boutique firm of Clarke Silverglate, P.A. Check out Frank’s other books, which…
How the Right Content Strategy Will Help You Raise Your Rates
Are you struggling to charge what you deserve? Raising your rates can be tricky, and right now, it might seem particularly tough or even insensitive to consider. That’s because, as…
Ways to Fix Cash Flow Issues in Your Law Firm – LFMM 320
We asked and you responded – cash flow issues are one of the biggest challenges that solo and small firm attorneys face. In this episode, we provide some tips on…
What Should Your Law Firm Blog About?
Having a blog on your website can be a great way to show off your knowledge and expertise about your particular practice area(s). The key to having a great blog,…
How Often Should You Send Email Newsletters? – LFMM 319
How often should you be sending an email newsletter? We’ve gotten that question a lot, and we’re answering it on this week’s episode! But even more than knowing when to…
4 Easy Tips to Make Your Videos Look Great
We’ve said it many times – video is a great way to break down barriers and show off your expertise. The best part is that you don’t have to be…
Professional Graphic Design at Your Fingertips!
A good graphic makes your content even better because it provides a visual to catch someone’s attention a little more effectively than text. Even if you just use a simple…
Competing with DIY Legal Sites – LFMM 318
As we all get back to work, there’s a good chance that DIY sites like Legal Zoom will see an increase in business because people want to pay cheap legal…
3 Ways People Can Find You Online Without SEO
If you listen to the majority of legal marketing companies out there, they’ll likely tell you that the only way people are going to find the awesome website you have…
The Resources Every Law Firm Website Should Have – LFMM 317
This week, we discuss the four free resources every law firm website should make available to their visitors. If your website is missing any of these, it might not be…
4 Free Resources Every Attorney Should Offer
There’s a stigma out there that says attorneys only care about getting every last cent they can out of people. And while that may be true if you’re an attorney…
How Your Content Drives Referrals – LFMM 316
Along with educating your audience and positioning you as the expert, your content can be a major driver of referrals. In this episode, we explain how that happens.
Create a Proven Process for Your Law Firm – LFMM 315
Marc is back to talk about the importance for creating a proven process for your law firm that you can use to show people what it’s like to work with…
Don’t Be Afraid to Walk Away from SEO
If you’ve looked into other marketing companies, then you’ve probably come across at least a dozen pitches, offers, and packages that either focus on SEO or have it as a…
You Don’t Have to Compete on Price – LFMM 314
This week, we talk about the importance of charging the right rate and how your marketing can make sure you’re positioned as the expert so you’re actually able to charge…
How to Write an Effective Blog Post in Just 5 Steps
Writing blog posts can be daunting, which is why so many lawyers hire third-party vendors like us to do it for them. That said, we’re ready to let you in…
How People Can Find You Online Without SEO – LFMM 313
This week, we show you three ways people can find you online without spending thousands of dollars on SEO!
A Free (And Great!) Word Processor
Why pay over $100 for a license to use Microsoft Word when there’s a free word processor out there that has just as much functionality, if not more, and is…
How the Right Content Strategy Creates More Referrals
Are you missing out on easy money? We recently wrote an article about why you shouldn’t “stop feeding the beast.” As a quick recap, our point was that in today’s…
The Role You Play in Your Marketing – LFMM 312
This week, we dive deeper into our third law of content marketing by explaining your role as an attorney in your law firm’s marketing.
The Laws of Content Marketing Part 4: Track the Right Results – LFMM 311
In this episode, we finish up this series with our 4th and final law of content, which is to track the right results.
The Laws of Content Marketing Part 4: Track the Right Results
In this post, we’re talking about the fourth and final of the four laws of content marketing, which is to track the right results. (Click here to catch up on…
The Laws of Content Marketing Part 3: Shared Success – LFMM 310
Marc is back to discuss the third law of content marketing, which explains your role in the marketing relationship you have with your marketing vendor.
The Laws of Content Marketing Part 3: Shared Success
In this post, we’re covering the third of the four laws of content marketing. (If you missed the first and second laws, go back and check those out!) The third…
Should You Care About Likes and Comments on Social Media? – LFMM 309
This week, we discuss whether or not you, as a lawyer, should care about being a social media influencer.
The Laws of Content Marketing Part 2: People, Not Search Engines
In our last post, we shared the first of four laws of content marketing, which is that Content is King. This post will cover the second law of content marketing,…
The Laws of Content Marketing Part 2: People, Not Search Engines – LFMM 308
Marc explains our second law of content marketing, which covers why it’s more important for your content to focus on search engines instead of people.
The Laws of Content Marketing Part 1: Content Is King! – LFMM 307
Marc stops by for a short episode explaining why content really is king!
The Laws of Content Marketing Part 1: Content Is King!
You’ve probably heard the statement “Content Is King” before. But do you know why? Here’s the thing about content. Because everyone engages your content no matter where they come from…
How to Multiply Your Content – LFMM 306
How can you take one piece of content and turn it into over 40 different elements on your website and social media? We’ll tell you how in this week’s episode!
Giving Away Secrets Part 5: How to Create a Social Media Process – LFMM 305
We’re finishing up our series on giving away all our secrets. In this episode, we explain how to set up a social media content strategy, including which platforms to post…
Don’t Stop Feeding the Beast: Why You Need to Create More Content, Fast
If you’ve been reading this newsletter for a while, you know just how important content is to growing your business. This isn’t some big discovery I made: Every good lawyer…
Giving Away the Secrets Part 4: Crafting an Email Newsletter – LFMM 304
We’re continuing our series on giving away all our secrets. In this episode, we walk you through the process of setting up a consistent monthly email newsletter campaign!
Likes, Comments, and Shares Don’t Matter! 3 Reasons Why You Shouldn’t Try to Be a Social Media Influencer
When it comes to social media, 99% of users — businesses or otherwise — try to play an engagement game. They think likes, comments, and shares are currency and that…
Business Owners: What to Do About Coronavirus
Hey business owner, I know that things are pretty stressful right now. Heck, things are stressful even when there isn’t a pandemic going on. I know what it’s like to…
Giving Away the Secrets Part 3: Building a Video Library – LFMM 303
We’re continuing our series on giving away all our secrets. In this episode, we explain the importance of a video library as a tool to not only provide valuable information,…
EMERGENCY PODCAST: Marketing Is More Important Than Ever During COVID-19 – LFMM 302
With everyone hunkering down during the coronavirus pandemic, it can be easy to panic and cease all marketing as a way to cut expenses. However, marketing is more important than…
The Best Time to Focus on Your Marketing Is RIGHT NOW
With many businesses shutting their doors and people confined to their homes, it can be easy for lawyers to hit the panic button and look for all the reasons to…
Giving Away the Secrets Part 2: Build a Blogging System – LFMM 301
We’re continuing our series on giving away all our secrets. In this episode, we explain how to build a consistent blogging system that establishes you as the expert.
5 Strategies to Beat Burnout and Fall Back in Love with Law
Every lawyer faces burnout at some point in their career. If that’s you right now — if you’re not getting enough sleep, feeling depressed, dreaming about case notes, and forgetting…
