Move Your Marketing Forward – LFMM 252
Summer is here which always comes with downtime. It’s a great opportunity to knock some projects off your plate and implement new marketing systems.
Betty Crocker for Law Firm Websites: The Secret Recipe to Better Website Copy
This article was originally written for our client exclusive Spotlight Quarterly publication in the April 2018 Edition. 10 measly SECONDS. That’s all you have to work with to convince your…
Tracking ROI: Don’t Get Tunnel Vision – LFMM 251
Take time to see the big picture view and understand that good marketing and systems compliment each other.
Simplify Your Message – LFMM 250
Too often, lawyers confuse consumers with their marketing message. Learn to simplify and communicate it well so that people have the confidence to hire you.
If You’re Not A Celebrity…You’re A Commodity – LFMM 249
If consumers don’t recognize the difference in value, they’re going to choose the cheapest option. As an attorney, this is a dangerous place to be.
Legal Marketing: The Best Clients Don’t Come From Google
This year alone, we’ve spoken to hundreds of solo & small-firm lawyers about their internet marketing strategy. And we’re surprised by how often the conversation starts with “How can I…
The Story Isn’t About You – LFMM 248
All good marketing tells a story. A common mistake is positioning your firm as the hero of that story. Rather, you should be the trusted advisor who helps the hero…
Lawyer Marketing: 3 Reasons Why You’re Missing Out On Referrals
Referrals are the best way to grow your law practice. Referred clients are predisposed to like you and trust you. They already know what to expect in terms of price….
Being A Good Lawyer Isn’t Enough – LFMM 247
Letting your work speak for itself is not enough. While it’s admirable, you need a real growth strategy.
A Lesson From My Uber Ride – LFMM 246
Create a unique experience and value for your clients so that you can’t be compared apples to apples with other attorneys. If you haven’t built a brand for yourself…you’re a commodity.
Circumvent Search – LFMM 245
GKIC SuperConference Part 2: In this episode, we discuss how search engines (e.g. Google, Bing, Yahoo) are typically the last resort when it comes to making important decisions. Most people…
Manufacturing Authority – LFMM 244
GKIC SuperConference Part 1: In this episode, we discuss taking deliberate and intentional steps to becoming the authority in your market.
Poolside in Orlando
So I’m sitting by the hotel pool in Orlando. I’m here for a marketing conference featuring Dan Kennedy and we’re on break right now. But I’m writing this post right…
SEO: The Ultimate Zero-Sum Game – LFMM 243
Statistically, it’s quite unlikely that you’re at the top of a Google search for your practice area in your city. Without paying copious amounts of money to beat the constantly-evolving…
“Should My Blog Exist on My Website or On a Separate Site?” – LFMM 242
Daniel dives into the benefits of having your blog on your website, but also how you can utilize it on other sites. The great thing about blog content is that…
Think Differently- How to Market & Sell Legal Services – LFMM 241
Selling your legal services doesn’t have to be sketchy or pushy. The mindset to have is that you are in the business of helping people and solve issues that they’re…
How to Close the Referral Gap
According to a marketing survey conducted by Texas Tech, 83% of satisfied customers are willing to refer products and services. But only 29% actually do. In other words, the average…
Coca Cola and Your Marketing Strategy
What could the world’s most popular soda possibly have in common with the marketing strategy of your small law firm? (Don’t tune out now if you’re #TeamPepsi, this blog is…
Q1 Marketing Review – LFMM 240
We’re just starting Q2 and if the first Quarter of the year didn’t quite turn out how you were expecting, there is still hope for the rest of 2018. Start…
Grow Your Practice by Making Each Client More Valuable – LFMM 239
Simply put, there are two ways to increase revenue from clients: 1) Bring in more clients or 2) Make each client worth more. You can make clients more valuable to…
Build Your Email List – LFMM 238
Think of building your email list like an investment into your future bank account. Every email you send is adding to your asset, because after several touchpoints with someone they…
Maximize Your Internal Assets – LFMM 237
Daniel explains his formula for grouping referral sources and how to cater to each group. Think about your internal marketing assets and build those relationships to drive more referrals.
You Only Burn a Referral Source Once – LFMM 236
When someone makes a referral, they are putting their own credibility on the line. If they somehow get burned by that decision to send someone your way, they aren’t going…
Coca-Cola And Your Marketing Strategy – LFMM 235
The marketing budget for Coca-Cola is quite sizeable, but why? Who in the United States hasn’t heard of or seen Coca-Cola before? The answer is that virtually everyone has heard…
Ten Opportunities To Improve Your Law Firm Marketing
This article is a modified excerpt from our 2017 Special Report: Ten Opportunities To Improve Your Law Firm Marketing Your marketing strategy is the key to growing your law firm….
Train Your Referral Army – LFMM 234
Have you heard of the concept of social capital? By making a referral to someone that they end up working with and enjoying, you earn social capital. People want to…
A Simple Strategy to Help Your Website Perform Better – LFMM 233
On this episode of the Law Firm Marketing Minute, Daniel gives insight into a simple, easy idea that you can implement on your homepage. The benefits are two-fold for both…
Build Your Expert Brand – LFMM 232
Today, Daniel is treating you to 7 different ways you can build your brand as an ACE, Authoritative, Credible, Expert. Hopefully you already know the benefits of establishing your brand,…
Turn Your Website Into an Educational Resource – LFMM 231
We’re not telling you to give away tons of free information and eliminate the need for a client to hire you. But there is so much benefit to showcasing your…
What You Need to Know About the Facebook Newsfeed Change – LFMM 230
There has been a lot of buzz lately about this topic, but Spotlight Branding partner, Daniel Decker, has the scoop. Facebook wants users to see more posts from their friends,…
Know Your Numbers – LFMM 229
Tracking your results and conversions is imperative if you want to know which marketing channels are giving you the best return. When you’re spending money in several different avenues, you…
Three Ways to Build Your ACE Brand
At Spotlight Branding, one of our core focuses is helping lawyers build their brand as an ACE – Authoritative, Credible, Expert. As an ACE, you command higher rates. You earn more referrals….
How Often Should You Send Your Email Newsletter? – LFMM 228
You don’t want to annoy your subscribers, but you want to stay on the top of their mind. But here’s the thing: your email subscribers signed up to be on…
“Why Do You Hate SEO So Much??” – LFMM 227
We’ve gotten this question a lot lately, but we don’t have a huge vendetta against Search Engine Optimization, we just believe in a better way to market your law firm….
What Can You Do OFF the Internet to Get the Most Out of Your Marketing?
Your internet foundation is critical in bringing in referrals, repeat business, and keeping your expert status on the top of potential clients’ minds. These themes are core focuses at Spotlight…
Thoughts from the Richard James Partners Club in Phoenix
Last week, I was in Phoenix where we had the opportunity to participate in the Richard James Partners Club event as a sponsor. We had a great time and I…
What Should I Blog About? – LFMM 226
Before coming up with random topics to write about, it’s important to realize the purpose of your blog and what all you’ll do with the entries you post. You can…
What’s the Plan? – LFMM 225
Creating a roadmap for this year, and even for the next 10 years is so helpful for determining which steps to take in order to achieve your goals. If you…
How To Compete With DIY Legal Websites, Part Two – LFMM 224
Part 2 of 2. In this second part of the series “How To Compete With DIY Legal Websites,” Daniel dives in deeper on how to make top-notch clients seek you…
How To Compete With DIY Legal Websites, Part One – LFMM 223
Part 1 of 2. How do lawyers compete with sites like LegalZoom and RocketLawyer who offer templated contracts for users at super cheap costs? It’s not feasible at all for…
Do You Need More Clients… or Better Clients?
When we ask lawyers what they need their marketing to accomplish for them, the most common answer by far is “I need more clients.” But we’d like to challenge that…
The Fundamentals Still Matter – LFMM 222
The legal profession dates all the way back to ancient Athens; it’s one of the oldest professions that’s still around today. While there have certainly been many many developments that…
Your Marketing Portfolio – LFMM 221
In this Law Firm Marketing Minute episode, Daniel outlines the 4 elements that should make up your marketing portfolio, and the purpose of each one, as well as the importance…
Tools Versus Strategy – LFMM 220
So you’ve set your goals for 2018, you know what you want to accomplish in your business. Now you need to figure out how you’re going to go about that;…
More Clients… or Better Quality Clients? – LFMM 219
In this edition of the Law Firm Marketing Minute, Daniel challenges the idea of wanting more clients. Click play to hear his take on your client numbers, and why quality…
Becoming Unforgettable in 2018
We’re a week into 2018, and this is a great time to set plans and goals for the New Year. We’d argue that one of your most important goals, from…
Make Your New Year’s Resolutions Stick – LFMM 218
Click play to find out how you can make your New Year’s resolutions for your business last beyond February. Don’t let your goals fizzle out, let this be the year…
Should I Use Instagram in my Marketing?
There are a lot of social media channels out there, and some are much more popular than others; i.e. Facebook and Twitter. Instagram is also extremely popular, especially among people…
Your Brand Identity is More Important Than SEO – LFMM 217
Daniel continues his series on the marketing values that should come before SEO. Brand identity is how prospective clients see you, and its what will persuade them to hire you…or…
Your Relationships Are More Important Than SEO – LFMM 216
On this episode of the Law Firm Marketing Minute, Daniel explains why relationships are much more crucial to your business and growth than Search Engine Optimization. Listen to find out…
