Email marketing has earned a bad reputation over the years, as spammers have abused the system to the point that many of us receive hundreds of unwanted emails each day.But a strategic, value-based approach to email marketing can provide a great return for professional firms. The key is to focus on providing value to your readers - to give them a reason to keep opening your emails, reading them, and clicking your Read More

A couple of weeks ago, we published a blog entry discussing several essential “ingredients” of a strong website home page. (Read that blog entry here.) Today, we’re going to focus our attention on the interior pages of your website. This is not intended to serve as a complete list of everything your website needs, and not all of these components will apply to every firm website. But each of these elements is very Read More

We recently wrote about the importance of having a website that reflects your expert status. (You can read that blog entry here.) It’s critical that visitors to your website can immediately tell that you’re very good at what you do.  Now, we’re going to shift from that strategic discussion to a more practical one and talk about how specifically you can accomplish this goal with your website. Today, we’re going to Read More

There are a lot of things that your website “should” do. It should provide accurate contact information so that clients can find you. It should provide a clear picture of what you do and how you can help. It should reflect your brand and make you look good. It should be highly visible on Google and other search engines.All of this is important. But there’s another critically important function that your website Read More

Recently we got some great feedback from a client. He told us that, when a prospect finds him online and calls his office, that “the deal is already halfway done.” This client’s internet presence is so impressive that when a prospect calls him up, there’s not much to do other than hash out the details. The prospect has already been sufficiently convinced of our client’s expertise and ability and is ready to sign on Read More

As of January 1, 2014, Twitter had approximately 645 million users. With over 58 millions tweets created per day and 135,000 new users each and every day, it’s not an exaggeration to suggest that Twitter has fundamentally changed the way that much of the world communicates. In fact, analysts often point to the key role Twitter played in shaping the “Arab Spring” revolutions that began in late 2010. There’s no Read More

You may be the most prolific, brilliant Twitter user on the planet –but it doesn’t matter if your tweets are not reaching your audience. Frankly, Twitter isn’t worth the time or effort if your tweets are just floating off into the void and not resonating with real people.We spend a lot of time on Twitter, and unfortunately this seems to be the case for most business owners. They may have a well-designed profile and Read More

You’ve got a Facebook page and a Twitter profile. But… what should you be doing with it? Many of the professionals and business owners we work with aren’t sure exactly what type of content they should be posting through their social media presence.In this blog entry, we’re going to go over a brief list of the common “categories” of content we recommend posting. This is by no means an exhaustive list, and not every Read More

We all know people who just “get it.” Sometimes it’s because they share our political views, enjoy the same music, or cheer for the same sports team.We judge that other people “get it” when they share our beliefs, values, and perspectives on specific matters. And when somebody gets it, we are much more likely to enjoy their company or conversation.The same is true with your business. When a potential client visits Read More

If there’s one thing lacking from the social media presence of most businesses, it’s consistency. Most businesses these days have a social media presence, even if it’s just the owner’s LinkedIn profile or a Facebook business page. But what they don’t do is use their social media presence consistently.The lack of consistency shows up in different ways. One common issue is a lack of regular activity – the business may Read More