When it comes to growing your business, establishing a strong online presence is paramount for law firm owners. While the idea of blogging might seem daunting, it holds immense potential for connecting with clients on a deeper level. However, many law firms only post content related to current events and stuff with stale calls to action. In this article, we'll explore the mindset shift needed to create compelling Read More

Despite the increase in popularity of video-based content, blogging remains an integral part of a law firm’s marketing strategy. However, there's a common misconception among lawyers that your blog content needs to be highly sophisticated and demonstrate how smart you are. The truth is that you're not writing for other lawyers or even your clients, but for your prospects. The fear of judgment from colleagues often Read More

This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New York City. She provides media relations and marketing communications services to attorneys with a small law firm and a solo practice. At this time of year, reporters are looking for sources to comment on the highlights of the year ending and forecasts for the year ahead. This look back and look ahead approach Read More

If your firm regularly holds webinars or some other kind of speaking presentation, there are a few simple ways to repurpose that valuable content in your marketing. It definitely should NOT be something you do once and move on! Here are 3 simple things you can do to integrate that content into your firm’s marketing. 1. Have a library on your website If you already have a library of videos on your website, Read More

Did you just win an award? Did your firm do something noteworthy? If so, it’s time to let the world know about it! A press release isn’t just an announcement, it's your firm's moment in the spotlight—a carefully orchestrated narrative that can elevate your brand, attract new clients, and position your team as industry leaders. In essence, a press release is your ticket to stepping into the limelight and ensuring Read More

First things first—your firm should have an email newsletter. It will absolutely drive referrals and repeat business for your firm. If you need help setting one up, give our team a call today. Of course, the big thing most lawyers want to see is the ROI and data around their email marketing efforts. They want to know the open rate and how many clicks they received. And while there’s benefit to tracking those Read More