Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of Google Business. Who It's For: Obviously you know Google as one of the largest search engines Read More
Website Week Day 1: Don’t DIY Your Website! – LFMM 514
We're starting a huge series this week on various elements of your content marketing strategy, and we're kicking it off with your website. Today, we're explaining why taking the DIY route for your website isn't the best strategy. Read More
126 – Attracting the Ideal Client with Adam Ouellette
Most firms struggle with attracting their ideal client, instead referring out more business than they take on. Our guest this week, Adam Ouellette, practiced law for 20 years and used his Ideal Client Attraction Formula to build a wildly successful real estate practice during the recession. He joins us this week to share his insight. Check out Adam's formula and his other great courses at adamouellette.com/ideal Read More
Maximize Your Touchpoints – LFMM 510
On today's episode, we're talking about momentum and how quickly you can see results in your marketing. The best strategies take time, but the more you do, the sooner you can see results. Read More
5 Benefits of Having a Social Media Presence
Nearly everyone uses social media to connect: with friends, family, and even service providers. At last count, all of the major platforms combined had an average of 4.2 billion users. However, many small businesses (especially law firms) don’t have a social media presence and among those that do, several don’t use it on a regular basis. It’s true that at one time, social media was an optional extra – a way to Read More
125 – Building Confidence in Your Marketing with Lori Pulvermacher
This week we're joined by Lori Pulvermacher, a practice advisor from Atticus, to talk all things marketing strategy. We cover the importance of authentic messaging, how to ask for referrals, and how much of your firm's budget should be devoted to marketing. This conversation is FULL of great insight you don't want to miss. HAPPENING SOON! Join Lori and Atticus on June 27th for a free webinar on how to use LinkedIn Read More
5 Simple Ways to Increase Your Firm’s Visibility
You know that old saying about a tree falling in the woods? The same can apply to your firm's website. If no one ever visits your website, does your firm even exist? Small businesses across all industries want to stand out from their competitors and be as visible as possible to their target audience. Unfortunately, most small businesses think the best (and only) way to do that is by showing up in Google searches. Read More
How to Use YouTube for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of YouTube (including Shorts). Who It's For: YouTube is one of the biggest search engines in the Read More
4 SEO Statistics That Prove It’s Not a Viable Strategy for Small Firms
We've been saying it for years: SEO shouldn't be the foundation of your firm's marketing strategy. If you're a smaller firm, it's unwise to devote the majority (or all) of your marketing budget to competing with all the other firms in your area for a small sliver of real estate. It will cost you THOUSANDS of dollars each month, all with no guarantee that you'll even reach page 1. Here are some mind-blowing Read More
Marketing Tactics Part 1 – The 99 Rule – LFMM 498
We're starting a BIG series on various marketing tactics. Today, we're talking about why so many things are valued at .99 cents instead of the nearest whole number. Read More
