If a tree falls in the forest, does it make a sound? If a blog sits on your website, does it get consumed? This week on the Law Firm Marketing Minute, we talk about how to make sure all of the great content you're creating gets seen by your audience and how you can make it the most effective! Read More
026 – Finding Your Niche with Attorney Marc Wasserman
**Explicit Content Warning** Despite what you may think, niching down in your law practice does NOT limit your opportunities as an attorney to make more money and achieve that elevated expert status. This week's guest on Center Stage, Attorney Marc Wasserman (better known as one of the Pot Brothers at Law), is a great example of how hyper-focusing on a niche can open up a huge number of doors and opportunities for Read More
Podcasting – It’s Easier Than You Think!
Podcasting has really exploded over the last couple of years and it's only expected to keep growing. Currently, 41% of Americans listen to podcasts monthly, and the number of overall listeners has grown by 30% over the last 3 years. You likely have shows you enjoy listening to regularly, whether it's longstanding programs like The Joe Rogan Experience or something more catered to your industry like The Law Firm Read More
How are you different? – LFMM 374
If someone came up and asked how your firm was different from your competitors, would you immediately know the answer? Even more, would you have a good answer? We ponder this topic on this week's Law Firm Marketing Minute! Read More
025 – Creating Content for Your Law Firm with Lawyerist’s Laura Briggs
Having informative, educational content is the true foundation for any law firm's marketing strategy. This week, we're joined by Laura Briggs from Lawyerist to discuss what kind of content lawyers should be creating, where they should be promoting it, and more! Visit www.lawyerist.com to learn more and subscribe today! Read More
Have Your Past Clients Forgotten You? The Easy Way to Capture Repeat Business and Referrals
A few months ago, a Spotlight Branding client told us a story that is every lawyer’s worst nightmare. It all started when our client (we’ll call him Justin) got a phone call. “Hello!” said the person on the other end of the line. “I’m looking for a lawyer who can help me with a family law issue.” “Oh, I’m sorry!” Justin told the caller. “Family law isn’t my specialty. But I know another lawyer who Read More
Direct Response vs. Brand Awareness Marketing – LFMM 373
There are two primary forms of marketing out there - direct response and brand awareness. On this week's episode of The Law Firm Marketing Minute, we explore both and discuss where you should be focusing the majority of your marketing investment. Read More
024 – How to Generate Referrals Without Asking with Stacey Brown Randall
Referrals are a huge part of a lawyer's business, but many struggle with generating a good amount to help them grow. Stacey Brown Randall learned about the power of referrals the hard way and has now built her life around helping business owners generate more referrals, and do so without even having to ask! Learn more about Stacey and her program at www.growthbyreferrals.com and www.staceybrownrandall.com Read More
Turn More Consultations into Happy Clients with This Simple Mindset Switch
Think about how consultations usually go at your firm. What talking points do you and your team bring into those meetings? If your answer is “who we are, what we do, and the cost of our services,” there is a fundamental flaw in your consultation model keeping you from converting clients: You’re selling yourself instead of selling solutions. Every client is different, so you can’t sell to all of them the same Read More
A Few Questions You Should Be Asking Your Marketing Company – LFMM 372
You want to feel good about the investment you're making with your marketing, but many sales presentations can be psychologically manipulative and rush you into making a decision without covering all of your bases and having all of your questions answered. This week's episode highlights a few questions you should ask your potential new marketing company before you sign. Read More
