“That’s not fair” — it’s a phrase everyone hears and says far too often. And, it’s just as often followed by the retort, “Well, life’s not fair.” The concept of “fair” is very misguided, and the year 2020 took it to a whole new level. Nowadays, saying “life isn’t fair” feels like the best scapegoat for everything we’ve been through this year. But fairness is often like luck: It’s better to be fair or have a little Read More
Personality Tests for Your Team! – LFMM 350
Want to learn more about your team or new hires? These personality tests will give you great insight into how people think, respond to communication, and take action on tasks! If you don't do this already, you definitely need to incorporate this information to help your processes run more efficiently and have your team be more productive. Read More
4 Resolutions for Business Success in 2021
It’s January, baby! We can finally wave the disaster of 2020 goodbye and start fresh. For us, that means making some business focused New Year’s resolutions to put our company on track for greater success. If you’re chomping at the bit to get started in 2021, we’d suggest doing the same for your firm. These would be our top four resolutions for you based on our experience. 1. DECREASE YOUR WORKLOAD As Read More
Keep Your Firm’s Momentum Going Through the Holidays: 4 Boxes to Check to Unlock Your Best Month Ever
“He’s making a list, and checking it twice …” No, we’re not talking about Santa Claus! Here at Spotlight Branding, that little ditty describes our CEO, Marc Cerniglia. You see, Marc has noticed that a lot of law firms let their growth slow during the holidays. They figure, “Ah well, no one is thinking about their cases right now anyway,” and they put their feet up and coast until January. This is a marketing Read More
Your Law Firm Is Like a Football Team – LFMM 346
Believe it or not, your law firm can draw a lot of similarities from a football team. This week's episode looks at five ways each side is similar. If you want more info, check out our blog on this same topic! [link - https://spotlightbranding.com/the-xs-and-os-of-a-winning-law-firm-5-football-lessons-that-will-help-your-business-thrive-in-2021/] Read More
The Xs and Os of a Winning Law Firm: 5 Football Lessons That Will Help Your Business Thrive in 2021
We’re pretty big football fans at the office and several of us look forward to every single game. Usually screen time helps us turn off our work brains, but lately, we’ve been watching football with marketing on our minds. Suddenly it hit us: A winning football team and a thriving law firm have a lot in common. Honestly, the same could be said for any business! If you apply these five lessons from football, you’ll Read More
You’re the Best! (Even If You Can’t Say It) – LFMM 345
Bar rules prohibit you from saying you're the best, but there are ways you can still show people. This week we explain how your marketing content can position you as the expert and make you the obvious choice to hire over the attorney across the street. Read More
How to Create Core Values for Your Law Firm That Matter
Here at Spotlight Branding, we use the phrase “right person, right seat” when we’re talking about hiring. That means getting the perfect person in the correct role at the company, whether it’s sales, billing, or HR. Whenever we hire, we ask ourselves, “Does this person have the right skill set? Are they a good fit for our company? Do they mesh well with our culture?” That last question is the toughest to answer Read More
The Benefits of Hiring a Vendor vs. In-House Labor – LFMM 338
Did you know that a vendor can cost 1/3 what a full-time, in-house employee does? If you're hesitant to hire (or rehire) for a role your law firm needs, outsourcing the work to a vendor such as a bookkeeper, paralegal, or marketing company can be a great way to free up your capacity and spur growth for your firm. Read More
Considering Hiring? Now Is the Perfect Time
Right now, we’re stuck in a pretty turbulent economy. Millions of people have lost their jobs or been forced to leave them because of the coronavirus pandemic, and the whole world feels a bit upside down. Because of all that, it might feel crazy to take the leap of hiring someone new right now. But in reality, this uncertain period mid-pandemic is the perfect time to bring a new employee onboard if you have the Read More
