When it comes to your email newsletter we highly recommend that this go to people you already know but this could be a lot of people and so you need to think about your current clients and your past clients. You should also think about your colleagues, people you've met at networking events, maybe even prospects that you never actually did business with but you still interacted with and even to a certain degree Read More

Well when it comes to getting your feet wet with Internet marketing the first steps are really going to be around your Web site because anything else you do online; social media, blog, anything else, should all be built around your Web site as kind of the main central element of your Internet marketing strategy. So if you don’t think that your Web site is great, and I mean great, not just okay or it gets the job Read More

Well, this is one of the those questions that there isn't an exact answer to unfortunately but I will say sometimes it depends on the approach and what someone is trying to sell you, okay. If someone is just trying to sell you that in 30 days they're going to have you at the top of Google, I mean, I would kind of question that anyway but, great, assess it on that. Are you at the top of Google and is that resulting in Read More

Well SEO stands for Search Engine Optimization. It's really important to understand that a lot of things are SEO, there's no such thing as like just an SEO service. Anything and everything that you do online is part of SEO, Search Engine Optimization. Content of your Web site, being on social media, blogging, doing video, okay, you might have heard the term back-linking; all of these things are part of Search Engine Read More

Well, when it comes to video that word enhance is really the right word because it really does enhance anything else you're doing. You know, having video on your Web site is going to improve the quality and experience that someone has when they're on your Web site. Using video on social media is certainly going to increase engagement. Using video in an email newsletter is going to make your newsletter more Read More

Well video is really important these days when it comes to any kind of marketing. I think one of the biggest reasons is because a lot of people prefer to watch a video than they do to read content and you can actually say a lot more, communicate a lot more through video if that makes sense because not only are there words just like there would be in content but it's a visual, you're speaking it, someone's having an Read More

Well I always love the ROI question and it's no different when it comes to social media. I mean, so the first thing you have to understand is that with any Internet strategy there's multiple benefits that any of them should provide to you. So the obvious question would be say well, is social media going to give me clients and it might, we have some clients that get business from social media so that is Read More

When it comes to video let's start with making sure that whatever you do is high quality. Get a good video company, don’t just stick your iPhone in front of your face and press film and say, great, I was told I need to do video and here it is. Okay, but also I would simply recommend, you know, don’t do like a commercial, people don’t want to be commercial'd to. We typically recommend our clients do some sort of Read More

Well there are a handful of benefits that come from having a blog. The first is that all of that content in a blog is searchable so let's say you blog about common questions that your prospects might have or common topics they're facing. Well, if they go online and they're actually just searching about that topic or about a question that they have, they may very well find your blog which in your blog should be on Read More