As you’ve probably discovered, the trickiest thing about writing blog posts isn’t actually writing them — it’s thinking of something to write about. Topic choice trips up a lot of our clients, and we understand why. With so much legal knowledge rattling around in your head, it can be tough to know what would appeal to the average reader. But it’s not impossible. If you’re struggling to pin down blog topics, try the Read More
Easily Multiply Your Content!
Want to add even more content to your website and marketing? Descript is a tool that allows you to convert audio to text in just a few minutes! This allows you to take your videos or podcast episodes and turn them into blogs. After all, people consume content differently. Some prefer to listen or watch, and some prefer to read. Descript can also considerably cut the time it takes for you to write a blog. Imagine Read More
Stop Taking Cases You Dread! The Secret to Hooking Your Dream Clients
We have a secret to share with you. It’s a big secret — something even lawyers who have worked decades in the business don’t know. Are you ready? Here it is: You don’t have to take cases you hate in order to keep your firm afloat. There, we said it. Are you surprised? A lot of the solo and small law firms that Spotlight Branding help have struggled with this issue for years. It’s tempting to practice “door Read More
Email Management Tips! – LFMM 332
One of the biggest time management issues attorneys face is dealing with their emails on a daily basis. Stop wasting and mismanaging your time with email! These tips will hopefully help you out. Read More
How to Write Compelling Legal Content in Record Time
Targeted content is the key to attracting the cases you want. It positions you as an expert and pulls in clients looking for the best in the field. Here’s the thing, though: There’s a right and a wrong way to create targeted content. Choose the right way, and your dream clients will come knocking. Choose the wrong way, and they’ll leave your website feeling bored or confused. So, what’s the trick? In our Read More
Make Your Hiring More Efficient – LFMM 331
Hiring a new employee can drain a lot of time as a small business owner - time you likely need to be spending running your business. We've streamlined our hiring process that saves a TON of time, and we're sharing it with you on this week's episode. Read More
5 Steps to Creating a Profitable Email Newsletter
Sending out an email newsletter is one of the best ways to stay in touch with your network, build your brand, bring in leads, and generate referrals. This is common knowledge among owners of solo and small law firms, but many of them still don’t hit the send button — why? Well, if you’ve never put together a newsletter, the prospect of spending time and effort to create one might be intimidating. However, Read More
Your Website Is Your Digital Office! – LFMM 330
Whether it's due to price or timeline, choosing to have a basic templated website thrown up in a day or two will only work for so long. You need to invest in your website because it's the first impression your firm will make to potential clients. Read More
Interview with The Phone Sales Doctor – LFMM 329
Our Brand Strategist, Jana Eatman, sat down with Chris Mullins, The Phone Sales Doctor, to discuss ways attorneys can improve their referral marketing and make an emotional connection with their audience. Read More
How YOU Can Be a Podcast Guest
*This article was provided by Janet Falk, an expert in media relations for law firms. Learn more here. Podcasts are all the rage to offer timely insights and promote your practice. Why be on a podcast? Reach potential clientsKeep in touch with referral sourcesShare perspectives with other attorneys Perhaps the most compelling reason is that recorded programs are available to an unlimited audience, not Read More
