🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 😱 Worried every time someone unsubscribes, unfollows, or ghosts your law firm? Eddie and Mike are here to tell you that’s actually a win. In this episode, they explain why losing leads isn’t a red flag—it’s your funnel doing its job. When the wrong people opt out, it clears the way for the right clients to step in. If you're still Read More
Why Clicks Mean Nothing Without Conversions
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🚨 Your landing page might be lying to you. In this episode, Eddie and Mike unpack the marketing trap too many law firms fall into—chasing clicks instead of conversions. Using the rise (and crash) of clickbait as a cautionary tale, they explain why flashy traffic stats don’t mean a thing if no one’s actually becoming a client—and how Read More
Why Conversion Takes 1,000 Ideas
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧠 Conversion isn’t magic — it’s momentum. In this episode, Eddie and Mike dismantle the fantasy that one ad, one landing page, or one big idea is all you need to bring in clients. From the myth of overnight success to the real science of touchpoints and repetition, they reveal why winning in marketing (and business) is all about 1,000 Read More
Best Of: How Law Firm Owners Save Their Sanity feat. Marc Cerniglia
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💬 Every client interaction is a chance to build loyalty—or spark frustration. In this "Best Of" episode, Marc Cerniglia of Spotlight Marketing + Branding unpacks why clear communication is the ultimate client service tool. From expectation-setting to navigating negative reviews, discover how law firm owners can take back their time, Read More
There’s More To Life Than Google
This is not a knock on Google, but more of a slight nudge to people who think it is the only method of getting more clients. Part of the reason why people are so hyper-focused on Google is that the marketing industry was too for a long time. And while Google still has a place in a well-rounded marketing plan, small law firms should take note that how people search for legal help is evolving. Potential clients Read More
Best Of: Building Your Law Firm One Relationship at a Time feat. Lisandra Matos
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🚗 From translating for her family as a teen immigrant to building a thriving personal injury practice, Lisandra Matos shares how deep relationships—not fancy marketing—grew her law firm into a million-dollar success. In this inspiring episode, she opens up about her roots, her referral-driven strategy, and how creating a culturally Read More
Best Of: Women Changing the Face of Law feat. Molly Hough
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🔥 The legal profession wasn’t built for women—and it shows. But that’s exactly why Molly Hough is on a mission to help women lawyers rewrite the rules, build books of business, and carve out real leadership in a system that’s overdue for change. In this candid conversation, she shares what’s broken, what’s working, and how women in Read More
Best Of: The Power of a Self-Published Lawyer feat. Joel Ankney
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📚 What if writing a book could do more for your law firm than any networking event ever could? In this episode, Mike interviews attorney and self-published author Joel Ankney, who shares how becoming an author helped him attract better clients, land speaking gigs, and build a more authentic, sustainable brand—all without traditional Read More
Best Of: How Lawyers Can Master YouTube feat. Jeff Hampton
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🚨 Lawyers are sleeping on YouTube — and it’s costing them serious business. In this “Best Of” episode, Jeff Hampton breaks down how he turned YouTube into a $2M+ client-generation machine without big budgets, fancy gear, or viral gimmicks. From long-form trust builders to short-form awareness plays, Jeff lays out exactly how solo and Read More
Copywriting 101 for the Legal Marketers
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ✍️ Think copywriting is just about sounding professional? Think again. In this episode, Danny Decker and Eddie Dzialo join host Mike Pelletier to break down what legal marketers really need to know about writing persuasive copy. From overcoming lawyer-brain to learning how to sell with every sentence, this is your crash course in Read More
