This Podcast is part two about how to close the referral gap. Read More
A Conversation with Avvo CEO Mark Britton, Part 3 of 6: How Avvo Ignite Can Help You Measure Your Marketing and Figure Out What’s Working
This is Part 3 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two One of the biggest challenges that many lawyers face when it comes to marketing is tracking their results. Every business needs to understand its marketing ROI - but most law firms don’t. As a result, many lawyers are frustrated. They understand the need for marketing and Read More
Why Branding Matters for Lawyers
Ralph Lauren, Michael Jordan, JP Morgan - their names are more recognizable than most. And while you as a lawyer may never receive the same worldwide name recognition, you can build your own personal brand in your target market. Here are three ways to do it. Get a professional looking website. If a potential client is looking for a lawyer, they’re going to search online first. If they find your website, does it Read More
The Referral Gap Part 1: What is it? – LFMM 106
This Podcast is about how there is a gap between the referrals you are getting, and what you could be! Read More
There is more to internet marketing than Google! – LFMM 105
The name says it all! In this Podcast I talk about how there is more than Google when it comes to internet marketing for lawyers. Read More
How to build a personal social media presence as a lawyer? – LFMM 104
This Podcast is about building your personal social media presence as a lawyer. Read More
Four Things You Need to Know About Your Target Market
Good marketing starts with understanding your target market. This is true for businesses of every size, and it's true for your law firm. In order to effectively market yourself and your services, there are a number of fundamental questions you need to be able to answer regarding your target market. Without this information, you're flying blind. You're sitting at the controls of an airplane with no idea how to reach Read More
What should I be posting for my law firm social media? – LFMM 103
In this Podcast, I talk about some of the simple things you should be posting for your law firm's social media presence. Read More
Three Reasons You Need Video on Your Law Firm Website
If you don't have video on your law firm website, you are missing a huge opportunity. Here are three reasons why your site absolutely, positively, no-doubt-about-it needs to include video: 1) Video establishes a personal connection in a way that no other medium can. One of the key challenges that lawyers face is establishing trust in potential clients. These potentials are facing a significant life or business Read More
What Kind of Video Should I Create for My Law Firm Marketing? – LFMM 102
In this Podcast, I look at the importance of video for your law firm and what kind of video you can create. Read More
