If you’ve read the first three installments in this series, you probably already feel like a content creation expert. You know how to use the “Top 3” method, the “One Thing” strategy, and the “Success Story” hack to rivet your readers and make coming up with blogs, podcasts, and social media posts easy. This month, we’re back to add another tool to your arsenal: the “Inspiration” method. This tip is just as easy Read More
What Is a “Proprietary Platform”? – LFMM 410
If a marketing company tells you that they build their websites on a "proprietary platform," they likely aren't telling you what that *really* means. We give you the dirt on this week's episode! Read More
5 Critical Elements Missing From 90% of Personal Brands
This article was submitted by Tonya Eberhart and Michael Carr of BrandFace, a branding agency primarily for real estate, mortgage, and title professionals. The team at BrandFace is passionate about helping you develop your personal brand, which will influence your marketing message and help you win more business. Personal branding is critical to every solopreneur’s success. The problem is that 90% of personal Read More
061 – Mastering Facebook with Danny Decker
This week on Center Stage, marketing coach and consultant Danny Decker returns to the show to talk about Facebook's marketing capabilities and how you can get the most out of its advertising platform. Plus, check out Danny's new book with How to Manage a Small Law Firm's RJon Robins at AutomaticMarketingMachine.com Read More
Just Ask! – LFMM 409
You know how important it is to ask for referrals, yet oftentimes we hesitate out of fear of a negative response. It's time to get over it and JUST ASK! Read More
5 Tips for Virtual Networking Success
This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New City. She provides media relations and marketing communications services to attorneys with a solo practice, small law firms and consultants. She can be reached at 212/677-5770 or Janet@JanetLFalk.com Networking, whether in-person or virtual, is key to your business development activities. Compare your approach to Read More
Reach Your Network Easily with the Marketing Power of Podcasts!
It’s a close contest, but the coolest spot in our office has to be the podcast studio. It’s a small, soundproof space tricked out with all of the latest equipment. Even better, it’s where we host episodes of two Spotlight Branding podcasts: Center Stage and Law Firm Marketing Minute. We have tons of fun hosting, sharing marketing tips, and joking with our guests. Honestly, the only thing better than making a Read More
Thoughts from Our Chat with Gary Vaynerchuk – LFMM 408
This week, we're expanding on the nuggets of knowledge that Gary Vaynerchuk dropped on us last week. Are you doing enough farming in your marketing? If not, let's chat about it. Read More
059 – Getting More Reviews with Shawn Hill
Reviews and testimonials are a HUGE part of your marketing and business success, especially now in this age of consumers' desire to work with the expert. Referrals are key, but we need additional proof that you're the person we want to work with. This week, we're joined by Shawn Hill from NiceJob to talk about the power of reviews, how to ask for more, and how to respond to negative ones. Learn more about NiceJob Read More
“I Believe in This the Most” and Other Thoughts on Content Marketing from Our Sit Down with Gary Vaynerchuk
Our CEO, Marc Cerniglia, recently had the opportunity to sit down with marketing guru and mega-influencer Gary Vaynerchuk to talk about...literally anything. Marc asked him about the importance of marketing to your current audience, and Gary's response did not disappoint. Check out the transcript of the conversation below! Marc: So my company is Spotlight Branding and we do content marketing—social media, Read More
