If you were looking for a caterer, which company would you choose: the one whose advertisement you scrolled past on Instagram, or the one with 20 five-star reviews on Google?  If you picked door #2, you’re not alone. According to TrustPulse, 83% of people trust reviews more than advertising and 97% of consumers look at reviews before making a purchase. For business owners like you, this begs a question: How Read More

This article was submitted by Brent Baltzer from Baltzer Marketing. Since 2014, the PPC experts at Baltzer Marketing have been helping law firms dominate Google Ads, bring in highly qualified leads, sign new cases, and exceed their revenue goals. A customer avatar, or ideal client persona, is a profile of the perfect client for your law firm. There are usually multiple ideal client avatars based on things like Read More

All businesses need content marketing. It doesn’t matter whether you’re a solo operation or the managing partner of a national firm—engaging content attracts the clients you need for steady growth. The question is: when are you going to find time to create it consistently? For most business owners, this is the million-dollar question. How do you find the time to compile a blog post when most of your day is spent Read More

So far in this series, we’ve covered the Top 3 method and the One Thing strategy. The Top 3 method involves identifying a category in your legal niche and coming up with three things within that category to write about (e.g., three provisions you must have in your estate plan). The One Thing strategy is pretty similar. It involves giving readers one thing they can do right now to either achieve a goal or avoid a fear Read More

This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New York City. She provides media relations and marketing communications services to attorneys with a solo practice, small law firms and consultants. She can be reached at 212/677-5770 or Janet@JanetLFalk.com When someone hears about your practice, they usually visit your website to learn more about you. As she Read More

When you think about content marketing, what comes to mind? Writing and promoting blogs? Creating compelling social media posts or e-newsletters? Publishing in online directories and journals? While all of these strategies play an important role in content marketing today, they are no longer the only options. Today, the future of content marketing revolves around presentation as well as copy. That Read More

Content is everywhere. How many times have you checked a company’s reviews before giving it a call? Decided to go elsewhere after seeing that its site hasn’t been updated since Netscape was a thing? If the company didn’t have a social media presence, that may also have been a red flag: why aren’t they engaging with potential customers like you? You probably know that content is king, but is your firm producing Read More

When people say something is “trendy,” they usually mean something that is currently in style and will eventually be replaced by something newer and shinier. But trends aren’t always fleeting. Sometimes, they’re useful predictors of new permanent fixtures in our lives.  Trends in marketing are the same way. Sometimes a fresh marketing strategy will pop up, everyone will try it, and it will disappear. But if a Read More