Well this is always a tricky question when it comes to ROI for your marketing. The first thing I would communicate is that you have to understand what's measurable and what's not. So with different platforms, social media, your Web site, whatever it is, there are certain there are certain things that can be measured and certain things that can't so you do need to kind of understand that. Really some of the best Read More
Stop Worrying About SEO – LFMM 124
The more and more I hear speakers and internet marketing companies talk about legal marketing, the more and more they seem to bring the focus onto SEO. Check out this episode to learn why I think that this extreme focus on SEO for lawyers is ultimately doing you a disservice! Read More
How can my law firm show up first on Google?
Well I really love this question. The first thing you need to hear is there's no magic perfect answer to this where you can snap your fingers and all of the sudden you're first on Google and if any marketing company tries to guarantee you they can do all of these things, well, you really need to ask them how in the world they can guarantee that because no one, even an Internet marketing company has full control over Read More
Do people really care what my law firm is doing on the Internet?
Definitely people care about what your law firm is doing on the Internet. Think of it like this, I mean when TV became big and commercials became big people wanted to advertise and promote through television because people spent time watching television; it's no different. People will spend lots and lots of time online these days, heck, we can pull out our phone and be online in half a second so it's important to Read More
Why Lawyers Have an Image Problem (And How to Fix It)
I’ll admit, before I came to work at Spotlight Branding last year I thought that lawyers were only needed while getting a divorce, drawing up business contracts, settling lawsuits, bailing people out of jail, and preparing wills. Even more, I thought that every law firm provided all of those services. I also bought the stereotype that lawyers were primarily interested in trying to get the biggest paycheck possible - Read More
Why Your Law Firm Needs a Mobile-Friendly Website
A mobile-friendly website is no longer optional for law firms - it's a necessity. If your website isn't mobile-friendly, it is very likely costing you business. Here are a couple of facts that illustrate why: Over 200 million adults in the United States currently own a smartphone. And in the US, mobile devices are now used to access the internet more frequently than desktop computers. 48% of mobile users Read More
How to Create Easy…E-Newsletters – LFMM 123
Episode 3 of a 3 part series on how to take easy steps to building your internet foundation. Listen in for advice on creating email newsletters for your law firm. Read More
How to Create Easy…Blogs – LFMM 122
Episode 2 of a 3 part series on how to take easy steps to building your internet foundation. Listen in for advice on creating blogs for your law firm. Read More
How to Create Easy…Video – LFMM 121
Episode 1 of a 3 part series on how to take easy steps to building your internet foundation. Listen in for advice on creating video for your law firm. Read More
Lawyer Marketing: It Pays to be the Expert
It pays to be the expert. This is true in just about every field - and it's certainly true in law. Most consumers looking for a lawyer are facing significant issues - divorce, bankruptcy, defending their business in a lawsuit, helping a loved one immigrate, planning for the future of their estate, and so on. These are significant issues, and they're often overwhelming. Consumers facing these situations want to Read More
