The Firm-Killing Downside of Working from Home
Despite the title of this article, we want to start off by saying that we’re not diehard pro- or anti-work-from-homers. We know there are benefits to working remotely. Companies that…
The Real Value of Social Media for Lawyers – LFMM 370
We’ve said it before and we’ll say it again – social media for lawyers isn’t about likes, comments, and other engagements. It’s about providing valuable content that positions you as…
You Should Become an Average Lawyer — The Perks of Averaging Your Firm’s Metrics
Often when we sit down with clients and ask about their measurables, they don’t have the key answers we need to run a successful marketing campaign. For example, we’ll ask,…
Shift Your Perspective – LFMM 369
As a business owner, it can be easy to feel overwhelmed and bombarded with issues, but all it takes is a little shift in your perspective to turn issues into…
Don’t Sleep on the LinkedIn Boom! 3 Ways to Increase Your Firm’s Presence and Get Results
Millions of people lost their jobs in 2020, and in their search for new positions, they discovered a new-to-them social network: LinkedIn. Yes, you read that right — LinkedIn is…
How Are You Communicating to Prospects? – LFMM 368
Lawyers have developed a bad habit of talking too much during consultations. Instead, be more of an active listener. Focus on the questions you ask and give prospects the opportunity to…
How You Can Use Customer Stories to Make a Killer Marketing Campaign
Stories are one of the oldest forms of communication. For as long as there has been language, people have used words to spin yarns and convey ideas. Today, when it…
Content Is the Foundation of Your Marketing – LFMM 367
Frustrated with your marketing? It may be because your foundation is weak. Sure, SEO can generate a lot of traffic, but if your website and supporting content is weak (or…
The Biggest Flaw in Your Marketing Might Surprise You
A few weeks ago at a company meeting, one of our employees shared a story with the team. They told us they had gotten two speeding tickets within the last…
This App Makes Sending Emails Easier!
If you find yourself sending the same email over and over — and over again — the truth is that you’ll end up losing hours of time that you could…
Craft the Perfect Follow-Up Email: The (Not So) Secret Recipe
When it comes to securing leads, the followup email is hard to beat. One study found that a 12% response rate from two emails increases to 15%–16% with a third…
Frustrated with Your Marketing? This Episode Is for You! – LFMM 365
Many attorneys are frustrated with their marketing, but do they really know why? This week’s episode examines three key areas where your marketing may be failing you and provides ways…
Don’t Be Fooled by Vanity Numbers: Employ the 4th Law of Content Marketing – Track the Right Results
Imagine that it’s a Monday morning. You walk into your office and your secretary says, “I have good news!” Which of these two things would you want to hear next? …
A Lesson in an Elevator – LFMM 364
For the last several years, the picture of Cherie Berry in every single North Carolina elevator has let us all know who NC’s Labor Commissioner is, even though most people…
Don’t Write Off Clients Who Have Left! Those Relationships Are Still Valuable
We’ve all had clients ghost us. Without warning, they stop responding to calls and emails. Eventually, you learn the truth: They no longer need your services. It happens. But, in…
Audio, Video, or the Written Word? – LFMM 363
Content marketing can be broken down into three primary mediums – audio, video, and blogging. Which one is most important and should be part of your marketing strategy? We cover…
Is Your Website Losing Clients? 3 Reasons to Update Your Firm’s Site Today
Think about the last time you went online to order takeout food. How was the experience? Did you put your order in without a hitch, or were you frustrated by…
Start with a Simple Solution – LFMM 362
We’ve seen many attorneys stall out by obsessing over small details over a new system or process that it hinders their overall progress and delays the progress that could have…
Ready to Publish a Book? Lulu Makes It Easy!
Publishing a book is one of the biggest authority boosters you can have as a solo/small firm attorney. Just the sight of a book in your lobby with your name…
A Story About Direct Mail – LFMM 361
Do you send direct mailers to people who have recently been in an accident or gotten a speeding ticket? We had that happen to an employee here at the office,…
It’s Never Too Late to Start a Podcast: 3 Reasons to Press Record Today
2021 is the year of the podcast. So was 2020. And 2019. And 2018. Podcasting has been hot for so long that if your firm doesn’t have a show, you…
Quick Video Tips! – LFMM 360
Filming video FAQs isn’t difficult at all! We actually sat down and followed our own process to put ourselves in our clients’ shoes, and now we’re sharing what we learned…
Frustrated with Marketing That Doesn’t Work? Our Third Law of Content Marketing Can Help!
For the last two months, we’ve introduced you to two of the four laws of content marketing. In January, we talked about how “content is king” and explained why content…
How Much Revenue Are You Losing By Doing Your Own Marketing? – LFMM 359
Have you been putting off delegating your marketing activities because you think it’ll save you money over hiring a vendor or in-house staff? If you sat down and looked at…
Succeed in Business with the Right Strategies
Remember the musical How to Succeed in Business Without Really Trying? Ralph Macchio goes from the mailroom to the boardroom by not accomplishing anything in his career other than kissing…
The Rules of (Social Media) Engagement – LFMM 358
So often we hear lawyers concerned about the likes, comments and shares they think they should be getting on social media. But should that really be your primary focus? It’s…
The Game-Changing Marketing Solution No One Else Knows About: Meet the Content Loop™
If you’ve done more than five minutes of research on marketing, you’ve probably heard that to succeed, you need to “build a funnel.” Marketing funnels are all the rage right…
Tips for Your Hiring Process – LFMM 357
Combing through resumes is a huge waste of time, especially when you have more important work to do. In this week’s episode, we provide some tips on how to automatically…
Humans vs. Robots: The Content Battle (and Our 2nd Law of Content Marketing)
Would you make an emotional love confession to your toothbrush? Would you tell your favorite joke to a glass of water? If you answered “no” twice, take a minute to…
Being Everywhere vs. Being Top of Mind – LFMM 356
What’s your marketing strategy? Should you be showing up everywhere, or should you be focused on staying top of mind? If you’ve followed us for any amount of time, you…
How Effective Are Your Employees, Really? Use This Method to Find Out!
The marketing industry is full of mantras, but if we had to pick just one to burn into every lawyer’s brain, it would be this: “Right person, right seat.” We…
Who Are Your Competitors? – LFMM 355
Who are your competitors, really? Is it BigLaw or just the guy across the street? How you’re marketing your firm matters, and you might be surprised as to who you’re actually…
Are You Stabbing Your Firm in the Back? The Secret to Reviving Your Social Media Presence
Open a new tab right now and open up your firm’s social media accounts. Don’t just pull up one — open everything you have, including Facebook, Instagram, and Twitter. Now,…
You Need KPIs – LFMM 354
Are you tracking the right things in your law firm? The right data is so important to helping you understand what initiatives are working, or which employees deserve a raise (or…
3 Reasons Your Business Goals Don’t Work
At the end of the year, entrepreneurs sit down to develop their goals for the new year. They craft specific objectives based on best practices they learned from other leaders,…
Stop Chasing Down ARs: Have Your Website Collect Payments for You
While the majority of lawyer websites don’t need intricate client portals with secure logins, there are some benefits to having one: It can help your administrative side run more efficiently….
Overcoming an Interesting Marketing Challenge – LFMM 353
Have you ever gotten frustrated with your marketing company because it wasn’t working (whether objectively or subjectively)? Of course! Practically everyone has. Most issues are easy to address, but what about marketing…
Create Helpful Blog Posts Effortlessly by Using the ‘One-Tip Method’
To create a relevant piece of content for your readers, you only need one thing: a single, solid piece of good advice. In the past, we’ve discussed multiple ways of…
Making a Good First Impression – LFMM 352
Is your law firm making a good first impression? Business cards and fancy lobbies don’t cut it anymore. You need a great website that provides an excellent user experience first and…
Content Makes All Marketing Work Better (Because ‘Content Is King’!)
You’ve probably heard of the four laws of thermodynamics, and maybe even the four laws of love thanks to the famous Jimmy Evans book. But what about the four laws…
What’s Your Mindset? – LFMM 351
There seems to be two kinds of business owners out there: There’s the entrepreneur who’s always looking for ways to grow the business, and there are the ones who feel like they…
Make Life Fair in 2021
“That’s not fair” — it’s a phrase everyone hears and says far too often. And, it’s just as often followed by the retort, “Well, life’s not fair.” The concept of…
Personality Tests for Your Team! – LFMM 350
Want to learn more about your team or new hires? These personality tests will give you great insight into how people think, respond to communication, and take action on tasks!…
4 Resolutions for Business Success in 2021
It’s January, baby! We can finally wave the disaster of 2020 goodbye and start fresh. For us, that means making some business focused New Year’s resolutions to put our company…
A Lesson from the Grocery Store – LFMM 349
What did the grocery store teach us about the importance of content in 2021? It’s going to be more important than ever to stay top-of-mind! We’re kicking of 2021 with…
Increase Your Website’s Conversion!
Websites that use a live chat feature have been shown to convert at a higher rate. Many services out there provide chat support for law firms, and we recommend Smith. …
What Mattered in 2020? Content! – LFMM 348
For our final episode of 2020, we provide a year end review of the analytics we measured in 2020 around content. Not surprisingly, we saw massive growth, and it was all…
Optimize Your List to Target the Right Leads the First Time!
Your business is nothing without its list. The files upon files of customer data that you have stashed away can give you more insight and direction than most metrics, yet…
The Real Truth About Building a Law Firm Website – LFMM 347
How long does it take to build a great law firm website? How much should it cost? There are a lot of misconceptions and misguided expectations out there. This episode…
Keep Your Firm’s Momentum Going Through the Holidays: 4 Boxes to Check to Unlock Your Best Month Ever
“He’s making a list, and checking it twice …” No, we’re not talking about Santa Claus! Here at Spotlight Branding, that little ditty describes our CEO, Marc Cerniglia. You see,…
